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Old 21st October 2007, 03:21 AM   #1
RaptorRex
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Default Search Result Ranking Far Past Page 1

We all know that most people viewing search results never move past the first page. My question is why would someone move past page 1 to far deeper pages?

Page one on Google will usually give a person what they want. Certainly by page 2.

1) One reason may be that they searched on a poorly selected search term and came up with lots of results they didn't want so they flipped pages until some more distance matches to their search term more closely matches what they actually intended.

2) The only other reason I can think of is one of my own reasons. If I don't find an attractive result on the first page I will sometimes go to the bottom of the list and pick a page at random between 2 & 10. The reason is that if page one was so bad there is no reason page two should be so good so I can try any page with equal efficacy. This couples with my altruistic instinct to help those people on distant pages by going to their sites.

Any other reasons for deep searchers? Also, have there been studies of how good the average user is at selecting their search terms?

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Old 21st October 2007, 12:10 PM   #2
Logan
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Not something I typically do, but when doing 'deep research' on something I'll get into further page results. I would describe deep research as trying to find everything possible related to a topic/search. In this scenario, crossing over to other engines is often typical doing the same search to get different results. Hardly the typical user or scenario though.

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Old 21st October 2007, 12:46 PM   #3
3genconsulting
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Deep research and finding EVERYTHING on a topic is the only reason to do it. Here's what I like to do when researching a company: if you want to find everything they said about THEMSELVES (usually good things) search inurlepsi.com (for pepsi as an example) and you'll come up with every page they put out about themselves. If you want to find out the bad search "pepsi" -inurlepsi.com. This takes a little more time, but it will find every instance of the word pepsi that is not on their actual site. Try it!

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Old 21st October 2007, 12:47 PM   #4
3genconsulting
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haha weird. I didn't mean :P, I meant : P without the spaces. Didn't know it was going to do that.

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Old 21st October 2007, 03:36 PM   #5
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When searching on a very niched (i.e. not competitive) topic that shows few quality resources/links in the SERPs ...

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