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Old 9th December 2011, 01:56 PM   #1
FireUps
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Default Affilaite Marketing Program Launch

Long time member first time "request for info"

I have just launched my affiliate marketing program. I provide a niche service Local Granite Countertops Fabricator marketing. I recently created all components of the program from registration to reporting and assets for implementation.

You can check out the sign up page http://www.granitemakeover.com/affiliate


My questions are these:

What is the best way to get the word out on such a program.

What are some of the pitfalls of affiliate marketing programs in your experience.

What are the keys to keeping good affiliates and dropping bad ones?

Anything else around the subject is also welcome.

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Old 9th December 2011, 07:49 PM   #2
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Quote:
Originally Posted by FireUps View Post
What is the best way to get the word out on such a program.
Hi Fireups, you have contributed a ton here. First of all thank you for always pitching in and helping others.

Getting new affiliates can be tough, getting affiliates that generate sales/leads can be tougher. To get the word out about a program like that you need to be in front of other people who do affiliate marketing and provide a compelling offer to them. My best recommendation is to become involved in an affiliate marketing forum and start networking with people in the business. The granddaddy of those is http://www.abestweb.com/forums/. Additionally, consider http://www.affiliatesummit.com/. The next conference is in early January ... maybe go there and get a feel for it and then consider stepping up things for the next one. After that, consider an agency which specializes in affiliate marketing. For example I've worked with Deborah at www.teamloxly.com (a small amount) and would get in contact with her. Deborah is also a moderator at abestweb. Basically teamloxly is a marketing service that specializes in affiliate marketing. You might say why do you need that, but my experience is someone well established and networked within the industry can help get you connected with other affiliates much quicker than trying to build it up yourself alone.

Hopefully that will at least help you get started in getting the word out, keep us posted on what you learn and how it goes if you can.

Quote:
Originally Posted by FireUps View Post
What are some of the pitfalls of affiliate marketing programs in your experience.
A lot of people will sign up to become affiliates but won't generate anything. Getting producers is tough, award and focus your attention and efforts accordingly.

Quote:
Originally Posted by FireUps View Post
What are the keys to keeping good affiliates and dropping bad ones?
Having the most competitive offer is key. Look at your site, offer, product and everything else from top to bottom from the affiliates perspective. Ask them if you can also - for example working with an agency like teamloxly can help you as they can directly ask their affiliates for feedback on what you provide and what they would be interested in improving. Once you've attained them I think it comes to maintaining your superior position and also getting into a personal relationship with them that is not only beneficial to you but also to them.

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Old 9th December 2011, 09:02 PM   #3
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Awesome Stuff Thx!

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