Originally Posted by Scott H.
I have a small electrical co. which has changed its area of work and I am trying market more low voltage security systems. I am in the process of having a website developed and was looking for opinions on the best way to go about the seo and how important Goolge/Yahoo local would be as far as leads. I wanted to market my business in a 25 mile radius area of my residence.
Already good advice on this. Some additional supporting comments:
=> First, find out what keywords and phrases your ideal clients use.
=> I'd presume that this would be your product / service plus a locality.
=> Optimize your site for that ie "low voltage security London"
=> DO it well and you'll show high for those searches
=> Clearly state at the top of your website which areas you serve, so you reject or allow (disqualify and qualify) the right searchers.
=> Get listed in online directories and ensure that your listing contains the keywords
=> Get tons of one way links from local businesses and from national ones, again with variations of your keywords in the anchor text.
You don't need tons of traffic, you only need quality, qualified leads.
I'd also open up some Blogs and Lenses and some social media entries about your product / services and get some backlinks that way.
Also join some forums where your ideal customers chat and make some helpful posts.