I just read a good article about keeping the content on your landing page focused, and to the point. The article also mentioned that we should not have multiple pages with identical content, as this could get you slapped.
My main landing page is for nationwide payroll services. I have another page for Arkansas, and a page for Oklahoma. The state specific landing pages also talk a little more about our bookkeeping services for the local area.
Here is my concern. Say you land on the Arkansas page, and you navigate to another interior page of the site. When you click the "home" link, you will be sent to the nationwide page, not the AR page. So I copied all the interior pages of the main site, but I changed the links to flow back to the local pages for the appropriate landing page. In other words, for each internal page, there are really two other identical interior pages with the only exception being where the links take you.
How does a person get around identical content, but still keep potential customers where they want them?