Originally Posted by acwebguru
if Google can senses that our website is not getting satisfactory amount of visitors as it appears from the inn bound links, it can penalize us.
I'm sorry, no offense intended but this simply makes no sense, for several reasons:
ONE: How does Google know how many visitors a website gets? Without access to the web server logs for every website they have indexed (NOTE: they do not
have this access) they have no way of knowing how many visitors each page gets, nor can they tell which visits were generated by any links outside of links from Google itself.
It would be stupid and counterproductive for Google to penalize the minority of sites that have Analytics installed for supposedly not having "enough traffic" in relationship to their inbound links, but to let the majority of sites for which they can't track the traffic off the hook.
The people at Google aren't stupid. They aren't going to penalize sites for no good reason. Simply getting a lot of links -- when the links pointing to you are totally out of your control -- is the very definition of "no good reason" for a penalty.
TWO: What would constitute a "satisfactory about of visitors" in relation to a certain number of inbound links? And why would the simple number
of visitors even matter to Google (or the webmaster, for that matter) in the first place?
A link from a low-traffic page is probably going to send fewer visitors than a link from a higher-traffic page. But if the lower-traffic site caters to a specific group of people who are highly interested in what I have to offer, that traffic might actually turn out to be more
valuable to me in terms of sales and revenue than the large number of visitors from a higher-traffic (but less specifically focused) site.
Frankly, I'd rather get 100 highly-targeted visitors if all 100 of them buy something from me than to get 100,000 casual web surfers who just drop in from somewhere for a few seconds and leave.
Google is not the business of judging the quality of my site traffic. They cannot be. They have no way of knowing my conversion ratio or the number of sales I make on visitors from any given source.
It would be stupid and nonsensical for Google to penalize a site that gets only a few (very high-quality) visitors, or to reward a site just because it gets a lot of (low-quality) traffic, regardless of how many inbound links either of the sites have.
Again, the folks at Google are not stupid.
THREE: I reiterate -- the people at Google are not stupid. Under the proposed scenario, it would be trivial for an unscrupulous competitor to scuttle my website, simply by spending an afternoon submitting my site to a whole bunch of free directories.
My inbound link count would skyrocket, while (assuming I have Analytics installed) Google could see my traffic didn't get any greater (because in my experience those free directories seldom send any visitors). According to this scenario, they'd penalize me for having "too many links" and "not enough traffic," leaving my competitor a free field in the search results.
I have a very hard time believing the smart folks at Google would be so dumb as to leave a loophole like that wide open and ready for exploitation.
Are there scenarios where a site might be penalized for nefarious link-building activity? I'm sure there may be -- one that springs to mind is that of setting up a phony network of "feeder" sites all linking to your main site to try to trick Google into thinking your main site is more popular than it is.
Google may penalize you for stupid or deceptive stuff you
do. They will not penalize you for stuff other people
do. Links pointing to your pages from other unrelated sites (over which you have no control) is the very definition of "stuff other people do."
Under any normal circumstances that could reasonably apply to a legitimate small business, you simply will not be penalized simply for getting "too many" inbound (non-paid) links, regardless of what the traffic to your site might or might not be.
(Now, whether those low-quality "free directory" links count in your favor
is another question. But "not helping" is quite different from "causing a penalty."