How To Assess Whether Your Marketing Events Are Paying Off

[AngelBiz]

When you are running your marketing events you need to have a means of assessing your success. You need to be able to explain to managers and investors alike how you calculate the return on investment of these events. Here’s our guide to some of the essentials of evaluating your success and making sure that these marketing events are paying off.

A simple guide to calculating ROI in marketing

A fundamental way to assess if marketing is having an impact is to look at your sales growth. If after £1000 worth of market at an event you achieved £10,000 in the growth of sales, then this represents a 900% return on your investment. You take your sales growth, take away the cost of marketing and then divide the remaining amount by the marketing cost – and voila – you have your ROI percentage.

Read more - http://www.smallbizviewpoints.com/20...re-paying-off/

[highlandspring]

I always ask people I meet at shows for business cards then keep them in folder sorted by event.

I've been able to determine that way which events gave me the best bang for my buck.

Another tip is to always ask how someone has found you, which website or who referred them.