It turns out that there is a science to winning in Facebook advertising. We looked at what others around the net are doing to generate positive returns on their Facebook ads, identified the commonalities and compiled them into a list of best practices. We have also tested the strategies to run ads with 3x - 4x returns. Here, the infographic illustrates these principles. By referring to it, Facebook ads need not be money wasting random process for you anymore.
Some of the best performing ad campaigns on Facebook are carried out with a low barrier call-to-actions such as free trial/consultation/eBook/webinar. Unlike on Google search, Facebook users lack the intent for a high-commitment purchase.
Read more - http://www.smallbizmarketingideas.co...y-on-facebook/