Right now the future of E-commerce 2.0 is social selling. Social networks and online communities are taking the marketing world by storm, and their effects are now beginning to filter through the business world in new and innovative ways, with the very real potential to radically change the way you sell.Social selling is the promotion of your products and services using social tools to converse and collaborate with people.
Social media enables you to narrow down your target group, thus creating a collection of ideal prospects and company decision makers.
A business with an Amazon storefront, Ebay account, and even their own website that allows customers to buy and checkout is the old way of social seeling. They are not doing it through social media, like Facebook and Twitter. Social commerce is a fairly new trend and could prove quite profitable for sellers who frequent social-networking sites. Putting an embeddable , portable "e-store" on a company's facebook fan page will prove to be very beneficial. Since social commerce depends heavily on personal relationships among sellers and buyers, as well as recommendations, putting the mini stores, for example Toldya.com, on these sites seemed like a logical move.