Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Search Engine Optimization
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 21st November 2008, 01:30 PM   #1
Amir W.
VIP Contributor
 
Amir W.'s Avatar
 

Join Date: Sep 2007
Location: Coral Springs, FL
Posts: 143

Default Internal Links

I've heard time and time again here that internal links on a website are important. Obviously, to be user friendly, a site should have links on all pages to all pages of the site - but beyond that, what is the benefit? and what is the best way to have internal links? have links to all pages on the bottom of each page even though thay may already exist in the navigation? or have links within the content?

is having several rows of all the pages of the site across the bottom of each page a good way to go?

Amir W. is offline   Reply With Quote
Register or log in to remove this ad.
Old 21st November 2008, 03:22 PM   #2
torka
Moderator
 
torka's Avatar
 

Join Date: Mar 2006
Location: Triangle area, NC, USA, North America, Earth (usually)
Posts: 4,101

Search Engine Guide Blogger

Default

Search engines rank pages, not sites. So links from one page to another within the same domain help in the same way links from one page to another on different domains help.

In other words, your internal links spread Google PageRank from one page to another within your site. Typically, the bulk of the links to your site will point to the home page. You can use your internal linking to spread that "link love" around to all the other pages of your site.

Further, the anchor text associated with those links helps all the search engines (as well as your human visitors) figure out what each page is about. And the structure of your site that's revealed through your internal navigation helps the search engines figure out which pages of your site you consider the most important (and therefore the most "worthy" of getting ranked for one or another search query).

The best way to have internal links is in whatever way makes the most sense to your human visitors. This will automatically be the best way to link for the SEs, because the SEs want to "see" your site the way a human visitor does.

That is, you want to have prominent links to your most important pages included in your sitewide navigation. This will help your human visitors easily get to the significant sections of your site, and will signal to the SEs that these are important pages (and pass more "link juice" to these pages so they have a better chance of ranking well).

Secondary and tertiary pages can be linked from these category level pages. They won't get as much link juice from being a click or two away from the home page, but they'll still get some. And as these pages typically target longer-tail, less-competitive search terms, they don't need as much "juice" to rank well as the category pages (which will usually be targeted more competitive terms).

Structuring your site hierarchy and navigation is an important aspect of site usability and of SEO. It isn't necessary to have links to all pages on every page -- and on a larger site, it might not even be possible.

--Torka

__________________
Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
torka is offline   Reply With Quote
Old 22nd November 2008, 10:15 AM   #3
jen.bas
Member
 

Join Date: Nov 2008
Posts: 10
Thumbs up

Internal linking structure can be defined as your internal navigation menu or where you are pointing links to within your site. There are some very common mistakes that are costing potential valuable benefit. The most common one I see is the “home” link. How many sites do you have with a link that says “Home” and points back to your main page? If your main page is about “Natural Honey” for example, every link that you normally use “Home” for should be “Natural Honey Home”. The reason for this is every link you point to your main page is like giving yourself a vote for that keyword. It will help build your internal link popularity for that keyword.

The same goes for your internal pages. You should always use the primary keyword for that page in any links that are pointing to the page. It will help raise your rankings and in some circumstances quite significantly. Also another good tactic to help promote internal linking structure and build link value for your desired keywords is to link to other pages that are relevant in your context. So for example if you are talking about Natural Honey and you have another page about the benefits of natural honey. Then it would be a good idea to incorporate a link to your page on “benefits of natural honey” from the context of your Natural Honey page. The more “link authority” you build to your main page or sub-pages, the more authority they pass throughout your site. This is why having your internal linking structure down right can make a significant impact on your site‟s internal pages, and how well they rank. Obviously this is just an example but basically you can and should link to any page that is on topic to the current page.

jen.bas is offline   Reply With Quote
Old 22nd November 2008, 12:56 PM   #4
Amir W.
VIP Contributor
 
Amir W.'s Avatar
 

Join Date: Sep 2007
Location: Coral Springs, FL
Posts: 143

Default

Those 2 posts are chock full o' great info. Very insightful - thank you!

Amir W. is offline   Reply With Quote
Old 24th November 2008, 04:34 PM   #5
PCIMerch
Member
 

Join Date: Nov 2008
Posts: 11
Default

I definitely agree with both posters, and they are great info. One other thing to chew on...

As you increase the number of links on your page, the value of each link will decrease. So if you are going to try to link to every page on your site, it is going to have less of an effect on your overall benefit and all pages will be considered equal. So consider that as you start to link throughout your site.

A good example of how this would work is on a standard ecommerce web site. If you link to all your main categories, those typically are your generic keywords that drive a decent amount of traffic. A product such as Widget A may be very specific and get searched once a year... so probably not worthy of getting a lot of link exposure.

However if you have a product that is searched a lot, then this may be a good opportunity to have a prominent link from your home page or even all pages, to help drive a lot of link juice to that one specific page. So I guess the point is to be judicious in your linking choices.

Hope that helps!

PCIMerch is offline   Reply With Quote
Old 1st December 2008, 04:31 PM   #6
Tom Lindstrom
VIP Contributor
 
Tom Lindstrom's Avatar
 

Join Date: Oct 2008
Location: TLMarketing.net
Posts: 173
Default

I guess inbound links help search engines to crawl deeper into your site.I try to link to a relevant article on my blog when I write a new article.

Tom Lindstrom is offline   Reply With Quote
Old 2nd December 2008, 03:35 PM   #7
Transweb
Member
 

Join Date: Nov 2008
Posts: 9
Default

Quote:
The most common one I see is the “home” link. How many sites do you have with a link that says “Home” and points back to your main page? If your main page is about “Natural Honey” for example, every link that you normally use “Home” for should be “Natural Honey Home”. The reason for this is every link you point to your main page is like giving yourself a vote for that keyword. It will help build your internal link popularity for that keyword.
Do you have any confirmation that putting keywords on your "Home" link will improve anything? There are some fundamentals when it comes to designing a website, and having a link that just says "Home' which redirects to your homepage is one of those mutually common design elements.

I find it hard to believe that Google would encourage people to change this fundamental element of web design to help boost their webpage's score.

I understand the benefit of putting keywords on internal links to other pages, but I would hope that the googlebot is smart enough to understand that a link on a page labeled "Home" isn't pointing to a page about "homes" or "houses", but instead, to the root directory of the website and thus it won't penalize you for not having keywords associated with it.

Just my thoughts.

Transweb is offline   Reply With Quote
Old 2nd December 2008, 06:49 PM   #8
docdark1
Member
 

Join Date: Dec 2008
Posts: 15
Default

Maybe that means links referring to your homepage within the text on the page and not the actual navigation on the sides? I don't think changing the name on your navigation links would make a difference, but for contextual content, it might.

docdark1 is offline   Reply With Quote
Old 2nd December 2008, 07:50 PM   #9
torka
Moderator
 
torka's Avatar
 

Join Date: Mar 2006
Location: Triangle area, NC, USA, North America, Earth (usually)
Posts: 4,101

Search Engine Guide Blogger

Default

Quote:
Originally Posted by Transweb View Post
I would hope that the googlebot is smart enough to understand that a link on a page labeled "Home" isn't pointing to a page about "homes" or "houses", but instead, to the root directory of the website and thus it won't penalize you for not having keywords associated with it.
There's a big difference between "penalizing" and "not benefiting" -- and a difference between "not benefiting at all" and "not benefiting as much."

Google will not penalize you for not having keywords in a link. There's nothing special or magical about links called "Home" -- or anything else for that matter.

Each page gets "link juice" from legitimate links pointing to it (which would, presumably, include links from other pages on your own domain), no matter what the anchor text of those links might be.

You will receive more benefits when those links also include words and phrases that are relevant to the content of the page to which they point. The words in the link anchor text reinforce the text actually on the page and help Google determine what you consider the most important target words and phrases related to that page.

So if you have some philosophical objection to calling a link back to your home page anything other than simply "Home" or you believe your visitors will be hopelessly confused by links that use any words additional to "Home" in the link anchor text, by all means call your home links simply "Home." The home page will receive the benefit of having all those links pointing to it, but it will not receive the benefit of having keyword-rich anchor text links pointing to it -- because the links won't have keyword-rich anchor text, and Google isn't going to pretend it's there when it isn't.

If, on the other hand, you want to give your home page (or any other page on your site) a boost for a particular phrase, then craft anchor text for links pointing to that page that includes the phrase you're targeting.

Google isn't going to tell you how to construct your link anchor text, so you can leave out the target phrases if it makes you feel better in some way, without any fear of penalty. But they aren't going to give you benefit for something you didn't do, either, so if you do choose to leave out the target phrases, you need to understand that you're voluntarily giving up a potential extra boost for those pages.

--Torka

__________________
Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.

Last edited by torka; 2nd December 2008 at 07:52 PM.
torka is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
0 - 900+ Links - 6 Months And A Bunch Of My Time SportsGuy Free Links 28 7th December 2017 04:30 PM
Question On Link Exchange! Wayne O Link Development 16 22nd June 2012 12:09 PM
No-follow Links And Google juan Link Development 11 11th October 2007 03:42 AM
Random Internal Links To Your Other Pages. _detz_ Search Engine Optimization 3 4th May 2007 07:51 PM
Let's Talk About Links Robert Link Development 3 14th February 2005 08:21 AM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Search Engine Optimization RSS for this Category Only: Search Engine Optimization

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Used Values - Free Links
Blue Book





All times are GMT -5. The time now is 07:53 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy