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Old 21st November 2008, 01:34 PM   #1
Amir W.
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Default Google Mystery

if you look at the site www.neverforgetgifts.com, it sells several items - occupational mugs, zipper pals, and an item called nuts about work. When you search for Zipper Pals on google, the site is # 1 due to so many pages of content for zipper pal products. same with occupational mugs.

but when you search for nuts about work, it's nowhere to be found, even thought they've been on the site for months. the site shows up when nuts about work are searched for on yahoo and msn, but not on google. any idea why?

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Old 21st November 2008, 03:32 PM   #2
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"Nuts about work" is a relatively more competitive phrase than "zipper pals".

I show the site at #11 for "nuts about work" (with quotes).

I think the main problem is it's going to be a lot more common to find powerful pages that feature the words "nuts" and "work" on the same page than it is to find powerful pages that feature "zipper" and "pals" on the same page. I mean, think about all the people who say things like "work is driving me nuts" and stuff like that.

Since most people search without quotes, these strong pages are going to overwhelm the search results for the phrase.

IMO, the site is just going to have to work harder if they want to rank for that phrase in non-quote searches. Getting some more direct links pointing to the page with the anchor text of "nuts about work" might help. Google seems to be especially sensitive to links and anchor text.

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Old 21st November 2008, 11:25 PM   #3
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Quote:
Google seems to be especially sensitive to links and anchor text.
Torka, how does Google treat the text surrounding text links?

see: http://www.smallbusinessbrief.com/fo...ad.php?t=23510

Thanks!:

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Old 22nd November 2008, 04:32 AM   #4
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Though Torka may be the best person to answer this.

I believe that the text surrounding the anchor text, as in the text on the same page bears some relevance.

For instance… if you are on a page talking about boats and you have a link to a boat construction company - that will have more relevance than a link to say a law firm on that same page about boats.

I believe this is the case…but with Google changing their algorithms so often it's hard to be sure.

The real problem showing up on the horizon is that Google looks like if may be begin to supply results based on location, past IP searches and various other tracked criteria, which will end up making tests on specific words a lot more difficult.

Not sure if they have implemented this yet, but I've seen some things of late that makes be think they may be headed in that direction.

Hope that all makes sense and I'd be interested to read anyone else's take on the subject

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Old 22nd November 2008, 09:14 PM   #5
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The real problem showing up on the horizon is that Google looks like if may be begin to supply results based on location, past IP searches and various other tracked criteria, which will end up making tests on specific words a lot more difficult.
Not sure I understand, can you explain?

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Old 23rd November 2008, 12:40 AM   #6
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They may give you results biased by what you have searched for before and your exact location.

So searches from one computer will be different from another computer.

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Old 23rd November 2008, 01:34 PM   #7
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I'm going to start a new thread on "behavior-based search results" as it would be good to discuss this separately.

Regarding the original question, Torka's on it.

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Old 23rd November 2008, 09:20 PM   #8
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Wow... The implications are huge for a SEO specialist. I'll read your thread Brody, this is very interesting.

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Old 23rd November 2008, 11:31 PM   #9
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Kim, Google has always considered the text on the page as an important factor in figuring out what a page is "about." I don't know that they give greater weight to the text right next to a link, but it wouldn't surprise me if they did. I know they give extra weight to the anchor text of the link itself.

Personalized search has been a factor for Google since at least the middle of 2005. If you're logged in to a Google account (many people are without realizing it) and you haven't taken explicit steps to turn off "search history", they're customizing search results for you.

Quote:
Originally Posted by Google
Web History helps deliver more personalized search results based on the things you've searched for on Google and the sites you've visited. You might not notice a big impact on your search results early on, but they should steadily improve over time the more you use Web History.
Source: Google Accounts Help

I've been telling people for a long time now that the implications of this are to make the pursuit of rankings less significant, and apparent fluctuations in rankings less worthwhile obsessing over. You have to keep in mind the rankings you see may or may not be the rankings anybody else will see.

So instead you need to measure "success" as an SEO by some other means -- such as by increasing traffic to a site, or by increasing sales/conversions. It will -- with any luck -- have the effect in the end of forcing SEOs to stop focusing on "increasing rankings by any means necessary" and start focusing on actually making better websites.

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Old 24th November 2008, 05:44 AM   #10
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lots of info here, great stuff. also remember that Google holds websites for a time, known as the "google sandbox" and some are held for longer than others. if you have a website business it will therefore be a few months maybe more, before there's any cash coming in. making money online ain't always easy but carry on learning eh.............John

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