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Old 9th October 2013, 05:26 AM   #31
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Apart from PPC you can also do competitive follow up with opensiteexplorer.org/ that may help you in getting top results in organic search if you know from where he is getting his backlinks.

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Old 22nd December 2013, 11:17 AM   #32
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Join Date: Jul 2007
Posts: 120

I have just stumbled across broad match modifier.

It seems to work really well.

My cost per click has dropped from around 1.50-2 down to 20-70p!

I seem to get a similar amount of impressions but less clicks.

Anyone's thoughts would be appreciated?

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Old 29th April 2014, 02:07 AM   #33
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Location: Maharashtra, Mumbai, India
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Originally Posted by Logan View Post
panther, it's already been stated we are discussing ppc here

Since there has been several comments about this, I wanted to expand a little bit. First, the top position is the most frequently clicked upon. If you need further research regarding this do a search for [google search heat map] to see visual displays of click distribution within the serps. While the frequency of clicks are highest for the top position, that does not mean it is the best position. The general theory is that those who are serious about shopping click multiple results to make their purchase.

A little story. I remember one time I went to purchase a car. After visiting the first dealership, I complimented the sales person and explained that I was going to be looking at other places as I went to the place I thought was best first. He responded that while he appreciated the compliment, dealers don't want to be the first place you go. The reason is that you then take their experience/information and compare all others against them. Often this results in you buying from someone else.

The same applies to other purchases, including those made within the serps.

So the first position does get the most clicks typically, but you may find you make more sales by being in position 2 or 3 because those serious about purchasing are still clicking on you and comparing you against that first position. Additionally, the first position can get more clicks from people who are "window shopping" or simply trying to figure out what they should be searching for.
Thanks for clearing this topic by sharing such an easy example.

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