Originally Posted by WebEminence
Hey OptimizerMan, how do you think Google is ripping off advertisers? Kinda hard to do when you select your maximum amount bid and the daily and monthly spend. You called the advertisers "clueless". Maybe that's why they are spending more than they want and all the more reason to use a professional who knows what they are doing.
They have probably been doing it for 8 years in a VERY big way...
Nowadays Google's advertising network is known as the Display Network. Up to a few years ago it was known as the Content Network.
Google's Content Network had nothing to do with their Search Network -- the Content Network was all those "odds-and-ends" websites that displayed Google ads for a commission (AdSense).
Anyway, unlike Google's Search Network, the Content Network for many years was just a lot of junky blogs & websites -- the kind of crappy sites you wouldn't even WANT your ads to show on.
Well, Google's Content Network was AUTOMATICALLY enabled whenever you created a Google AdWords campaign. The junk factory was alive and well. I used to call it Google's Dirty Little Secret.
It was difficult enough for most people trying to make Google's Search Network show a profit. Throwing their Content Network into the equation put the odds so much in Google's favor that the average person trying to make an advertising campaign work was destined to lose -- the deck was completely stacked against them.
I think the Display Network still kicks in by default whenever a new advertiser starts a new Google AdWords campaign. What a great way to waste money.
Think Google's your friend? Not really. They'll take you to the cleaners no questions asked. They will do it very nicely.