Originally Posted by Mo.AdFountain
try to spend less for clicks so you can get as many clicks as you can with that budget.
Careful with that logic as it isn't always the case. Let me give you a scenario. I'd rather pay $1 per click for a keyword like [buy futons] vs .10 cents for [futon]. With a 500 budget, I may get only 500 visitors at a $1 per piece. But my experience is that you can sell more to those searching to "buy" versus a broad keyword. Plus consider, when the cost per click is $1 vs .10 cents other advertisers are probably bidding a higher amount because the conversions justify the higher cost per click.