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Old 18th December 2012, 03:46 AM   #21
accurate.cygnet
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Yes It does work, But people tend to click more on organic results. However PPC campaign is being run by many online marketers. It gives a good ROI. If the venture is new or your business is seasonal then, you should try PPC.

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Old 20th January 2013, 06:27 PM   #22
SeattlePlumber
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Default Would you send a plumber to your mothers house if the plumber paid $300 for the lead?

PPC doesn't work for my Seattle Plumbing Company. We can't have an average $300+ per call (click cost X 15 on the average) when our average service invoice is $412.00.
Any of my competitors that do pay it have to target the service call invoice based upon a model that has to high-ball the estimate or scam the customer into paying for something they don't need.
Check out my blog entry on the subject:

http://www.evanconklinplumbing.com/b...real-life.html

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Old 23rd January 2013, 08:01 PM   #23
govinda
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Great contributions. What do you guys think about the pros and cons of Google Adsense vs Click Bank. Are any of these working for you guys?

Thanks

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Old 28th January 2013, 04:46 AM   #24
TopLineComms
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It does work but only if your website is optimised to a high standard. A well optimised website will lower your cost-per-click. This will keep ad spend low and should give you a better ROI.

If you are experiencing problems with the cost-per-click being too high then you should be looking into researching less competitive keywords and/or improving the quality of the content on your website. This is the best way to reduce your ad spend and realise an ROI.

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Old 29th January 2013, 07:03 AM   #25
accurate.cygnet
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No Organic SEO work if your website is properly optimized. PPC does not require any sort of SEO work, It would not be calling PPC i.e Paid marketing then!!

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Old 29th January 2013, 07:13 AM   #26
TopLineComms
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That's pretty bad advice. In essence, no you don't need to optimise your website to run a PPC campaign. However, if you don't consider optimising your website then you will end up spending a lot more money than is necessary on your ad campaigns due to poor landing page copy, poor ad relevance and poor keyword quality score, which are all inter-related. Any small business that simply starts running a PPC campaign on Adwords before considering SEO will be potentially spending an awful amount of money.

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Old 31st January 2013, 12:36 AM   #27
accurate.cygnet
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Here we are talking about PPC. I am talking in the context of SEO that we do not need to optimize it if we want to do PPC of it. You need optimization to get rankings organically, Paid marketing directly puts you on the top. However PPC also needs a proper strategy and that is completely different than that of SEO.

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Old 31st January 2013, 04:04 AM   #28
TopLineComms
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You don't "need" to optimise your website in order advertise your business on Google Adwords. What I was saying is that if you don't optimise your website before running your PPC campaign then your ads will perform poorly and you will have to spend a lot more money than you would if your site was optimised.

Only an amateur with no experience of Adwords would just run a PPC campaign without optimising their website and it would cost them. Increased costs mean less chance to get a return on investment and the as a result the advertiser would probably see Google PPC as a waste of money, when in fact it is effective when done right.

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Old 31st January 2013, 10:09 AM   #29
roneidaselva
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Default Does PPC Work?

You need to check the conversion rate. If someone coming into your website they do not only view the product but actually they should be buying customers. So go for target or buying keywords.

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Old 31st January 2013, 11:55 AM   #30
acommons
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Certainly test with the cheaper clicks, and establish what kind of conversion rate you are getting. If you can convert one out of every 5 $20 clicks into a $500 sale you are doing great and should spend $20 on clicks all day long.

However, if you are spending $600 in clicks to get a single $500 sale, that's bad of course.

Also, consider the long term value of that click. Are you able to get people to opt in to a newsletter? From there, are you able to hit them with other offers down the road?

No matter how much you are paying for a click, you need to squeeze all the value out of the click you can.

-Andy Commons
Internet Marketing Consultant

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