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Old 25th April 2011, 08:56 PM   #21
MaxwellSmart
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While FB PPC can be cost effective (realitively inexpensive compared to Adwords for instance with great demographic targeting), one word of caution...

Facebook ads because they are passive advertising (similar to Adsense where people are NOT really searching for that which you're advertising) instead of targeted advertising (like Adwords where ads relevant to the user's search phrase are shown), Click-Thru-Rates will generally be very low.

And Facebook ads suffer from a unique phenomenon called "ad fatigue". The first 2 or 3 days your ad runs, you'll get a decent CTR... But after that the ad's CTR will drop off significantly each day. Within typically 5-7 days you will get virtually no clicks. People simply begin ignoring the same ads they've already seen.

So one key to advertising on FB is to change your ad copy (and images) every 3-4 days...

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Old 18th August 2011, 08:41 AM   #22
SunilSamuel
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I'm using Facebook ads for some of my websites and I experience high conversion rates for everything that has to do with animals. I also use Google PPC inside some of the Facebook applications. Most of the large appz is offering Google Adsense ads in their applications and this may be your(s) opportunity to hit niche sites :-)

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Old 18th August 2011, 08:52 AM   #23
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think about your target audience if you have a product that corresponds with socializing, playing games, and generally goofing off then facebook could be the right place for you. If your product revolves around anything else you want to look to see what your competitors are doing on google yahoo and bing. then decide where you belong.

I would suggest using face book for social aspects. relationship building.

Face book should ad a content targeting component rather than just demos. Then your ads can become relevant to topics that are being read on friends. this would make FB more relevant to advertisers.. demographics is really only for the big brands.

I also heard that you dont want to buy on a CPC with FB due to the click through rate being so low but I have not tested this

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Old 5th October 2011, 01:56 AM   #24
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I've been playing around with Facebook's PPC advertising quite a bit this month, and it's been enlightening and fruitful.

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Old 5th October 2011, 08:03 PM   #25
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I think Facebook PPC would work well if you can have a nicely written title where you're going to spell out all the needs of the market niche you're targeting.

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Old 18th November 2011, 04:34 PM   #26
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Facebook definitely has it's place in PPC advertising. It's not as targeted as keyword advertising in search engines because you're just targeting demographics. It can be great for brand awareness or to drive traffic to a facebook page for likes.

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Old 28th November 2011, 01:01 PM   #27
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From my personal experience it burnt my advertsing budget, only had it for 1 month.

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Old 6th December 2011, 01:24 AM   #28
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Hi,
I tend to agree ppc would not work on Face-book type sites. but how does Facebook generate money.

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Old 6th December 2011, 05:04 AM   #29
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Facebook is huge, they make money from banner ads

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Old 15th December 2011, 04:48 PM   #30
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Good observation!

Quote:
Originally Posted by MaxwellSmart View Post
While FB PPC can be cost effective (realitively inexpensive compared to Adwords for instance with great demographic targeting), one word of caution...

Facebook ads because they are passive advertising (similar to Adsense where people are NOT really searching for that which you're advertising) instead of targeted advertising (like Adwords where ads relevant to the user's search phrase are shown), Click-Thru-Rates will generally be very low.

And Facebook ads suffer from a unique phenomenon called "ad fatigue". The first 2 or 3 days your ad runs, you'll get a decent CTR... But after that the ad's CTR will drop off significantly each day. Within typically 5-7 days you will get virtually no clicks. People simply begin ignoring the same ads they've already seen.

So one key to advertising on FB is to change your ad copy (and images) every 3-4 days...
From my experience, it is very unstable and really depends on your nishe.
A lot of ads ged disapproved. CPC at times is enormously high.

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