Originally Posted by skatersollie
I think google is much better...I tried facebook ad and they are just expensive and hard to convert.. it seem jsingerton and jwhitebiz are like facebook ads...I guess what i'd like to ask is what kind of products are you guys selling?? I have had other people i know use facebook ads..and seem to come up with the same conclusion doesn't work well..More people go to facebook to socialize than buy stuff...that's my opinion...and what's the point of having ads..pop up when people are not ready to buy...unlike google when people are searching for items they are usually ready or at least looking for the items to purchase...
You can sell pretty much anything if you are choosing your demographic properly and showing them the right offer. Yes you have a much (much) lower CTR than you do with Google Adwords. This is because, as you have stated, people aren't shopping on Facebook. They are socializing. This is why you must use graphic images in your advertising that get people's attention.
If your Facebook ads aren't converting at all, it is probably because you are matching the wrong offer for the demographic you are showing the ads to. One thing that Facebook allows you to do is to be very selective about which type of person sees your ad in the first place. Google doesn't give you that ability.
In other words, with Facebook, if I am selling shaving cream for tough beards, I am probably not going to show the ad to females. I would show the ad to males who were over 18.
If I was selling a product to business owners, I would make sure that I target them specifically by finding groups who shared interests in Entrepreneurship, self-employment, small business management, etc.
By carefully selecting your demographic and showing them the right offer, you will get some conversions. In my experience you will not get as high of a percentage as Google Adwords, but you will get some traffic at a cheaper price than you would have gotten from using Adwords alone. Facebook is worth it if you take your time to plan carefully and test a wide variety of ads.
Test the ads for converting traffic not just raw traffic. Facebook ads are much less expensive per click than the ads in a competitive niche for Google Adwords.