Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Pay Per Click Advertising
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 26th February 2009, 11:39 AM   #1
David Jackson
VIP Contributor
 
David Jackson's Avatar
 

Join Date: Nov 2008
Location: Albany, NY
Posts: 662
Exclamation Pay-Per-Click Fraud

If you've been experiencing higher incidences of click fraud in your pay-per-click advertising campaigns, there's a good reason.

According to Click Forensics, click fraud is once again on the rise, jumping from 16% in the 3rd quarter of 2008 to 17.1% in the 4th quarter. More alarming, however, is the continuing growth of Botnet click fraud which has grown steadily from 9% in the first quarter of 2007 to 31.4% in the 4th quarter of 2008.

The report cited other interesting stats as well. The average click fraud rate on PPC ads in search engine content networks like Google AdSense and the Yahoo Publisher Network rose to 28.2%. A significant hit for any advertiser in a recessionary economy. Surprisingly, Canada topped the list for click fraud (7.4%) originating outside the U.S. while China came in at a lowly 2.3%.

I personally don't use pay-per-click advertising, but I find those numbers alarming to say the least.

What about you? Have you noticed higher incidences of click fraud in your pay-per-click ad campaigns?

David Jackson

__________________
Powerful, Free Marketing Tips to Help Grow Your Business!
http://www.free-marketing-tips-blog.com
David Jackson is offline   Reply With Quote
Register or log in to remove this ad.
Old 26th February 2009, 01:18 PM   #2
openeye
Member
 
openeye's Avatar
 

Join Date: Feb 2009
Posts: 6
Send a message via Skype™ to openeye
Default

Im never convinced about all the click fraud scare mongering we hear about. Google in particular has some very clever and some very simple ways to avoid Adwords advertisers beign charged for fraudulently clicks and have very rarely if ever noticed suspicious traffic activity on clients campaigns e.g. exceptionally high clickthrough rates.

Havinf said all that you are spot on about Yahoo. Since losing considerable ground to Google in the last few years in terms of search and therefore PPC revenue it has increased its search and content partners which for the most part are low quality/spurious sites and the single reason why I dont use Yahoo ppc any more. On the majority of clients accounts I noticed unusual traffic behaviou from these sites e.g. avg time on site 1 sec.

openeye is offline   Reply With Quote
Old 26th February 2009, 02:53 PM   #3
David Jackson
VIP Contributor
 
David Jackson's Avatar
 

Join Date: Nov 2008
Location: Albany, NY
Posts: 662
Default

Quote:
Originally Posted by openeye View Post
Im never convinced about all the click fraud scare mongering we hear about. Google in particular has some very clever and some very simple ways to avoid Adwords advertisers beign charged for fraudulently clicks and have very rarely if ever noticed suspicious traffic activity on clients campaigns e.g. exceptionally high clickthrough rates.
The proof is in the pudding. In 2006, Google agreed to pay $90 million to settle a click fraud lawsuit. Yahoo agreed to pay $5 million.

David Jackson

__________________
Powerful, Free Marketing Tips to Help Grow Your Business!
http://www.free-marketing-tips-blog.com
David Jackson is offline   Reply With Quote
Old 26th February 2009, 04:29 PM   #4
openeye
Member
 
openeye's Avatar
 

Join Date: Feb 2009
Posts: 6
Send a message via Skype™ to openeye
Default

Quote:
Originally Posted by David Jackson View Post
The proof is in the pudding. In 2006, Google agreed to pay $90 million to settle a click fraud lawsuit. Yahoo agreed to pay $5 million.

David Jackson
Yep - but as a % of click spend that is absolutely nothing, certainly way way way below <1% and therefore doesnt reflect the really high click fraud percentages quoted.

A big chunk of that went on lawyers fees too and it was not related to an admission of how much click fraud took place rather a peace settlement to 100's of advertisers. Whats more this is based on historical activity and not the current status quo ref click fraud measures.

I have seen many of the leading 3rd party software providers which provide solutions to Adwords click fraud using the 'fact' in their sales pitch that competitors click on an ad, hit the back button, click on the ad, hit the back button etc and so costing the client money. This simply isnt true - Google knows the ip address of visitors and doesnt charge clients for consecutive clicks in this manner.

I also strongly believe that Google just CANNOT afford to leave loopholes in its system which can allow sustained click fraud to take place when some companies are paying alot of money per click and thousands and millions of pounds advertising with them - this would leave them open to serious and maybe terminal legal problems.

Aside from my view that click fraud is overstated let me play devils advocate and assume maybe 30% of all clicks via Adwords ads are fraudulent - thats 70% of the advertising reaching 100% targeted individuals (legit keyword searchers). Compare that % to any kind of other advertising - a 70% direct hit on the people who want to buy your products - thats amazing!!

I dont work for Google by the way , I just have never experienced any overt click fraud first hand and ive worked on 100's of Adwords campaigns.

openeye is offline   Reply With Quote
Old 26th February 2009, 04:47 PM   #5
David Jackson
VIP Contributor
 
David Jackson's Avatar
 

Join Date: Nov 2008
Location: Albany, NY
Posts: 662
Default

Quote:
Originally Posted by openeye View Post
I dont work for Google by the way
Are you sure?

David Jackson

__________________
Powerful, Free Marketing Tips to Help Grow Your Business!
http://www.free-marketing-tips-blog.com
David Jackson is offline   Reply With Quote
Old 26th February 2009, 06:24 PM   #6
openeye
Member
 
openeye's Avatar
 

Join Date: Feb 2009
Posts: 6
Send a message via Skype™ to openeye
Default

I wish!

openeye is offline   Reply With Quote
Old 24th March 2009, 02:41 AM   #7
itzpaul
Member
 
itzpaul's Avatar
 

Join Date: Mar 2009
Location: Bay Area, California
Posts: 20
Send a message via AIM to itzpaul
Default

I think there will be always a % of click fraud and you just have to calculate that into your campaigns so you still profit.

itzpaul is offline   Reply With Quote
Old 1st April 2009, 08:38 AM   #8
David Jackson
VIP Contributor
 
David Jackson's Avatar
 

Join Date: Nov 2008
Location: Albany, NY
Posts: 662
Default

Quote:
Originally Posted by itzpaul View Post
I think there will be always a % of click fraud and you just have to calculate that into your campaigns so you still profit.
A percentage of click fraud, yes. But with Google and Yahoo's resources, you shouldn't have to calculate for excessive click fraud, which is why they lost their lawsuits in the first place.

David Jackson

__________________
Powerful, Free Marketing Tips to Help Grow Your Business!
http://www.free-marketing-tips-blog.com

Last edited by David Jackson; 1st April 2009 at 08:41 AM.
David Jackson is offline   Reply With Quote
Old 22nd April 2009, 07:59 AM   #9
sahota
Member
 

Join Date: Apr 2009
Posts: 62
Default

I think it doesn't matter if there is click fraud or not. You simply have to see if your campaign is profitable or not. For me it didn't worked when I tried last year for 3 months so I stopped and now planning to try again. I think when business is new you should evaluate carefully what works and what not. Otherwise you might be spending lot on adsense and not making a little money.

sahota is offline   Reply With Quote
Old 23rd April 2009, 07:12 AM   #10
yogindernath
Member
 

Join Date: Apr 2009
Posts: 7
Default

I think its very difficult to cheat...

yogindernath is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
New Article - Don't Think Click Fraud, Think Negative ROI thejenn Pay Per Click Advertising 1 7th March 2007 06:32 PM
How Fixing Broken Windows Can Decrease Click Fraud Linda Pay Per Click Advertising 0 14th June 2006 05:44 PM
New Article - How Click Fraud Affects Pay Per Click Advertisers thejenn Pay Per Click Advertising 1 1st April 2005 04:03 PM
Click Fraud changing landscape of PPC community adgods Pay Per Click Advertising 1 26th January 2005 09:49 AM
Click Fraud StupidScript Pay Per Click Advertising 5 11th September 2004 12:24 AM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Pay Per Click Advertising RSS for this Category Only: Pay Per Click Advertising

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 09:03 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy