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Old 16th April 2011, 09:11 AM   #31

Join Date: Apr 2011
Location: New Jersey
Posts: 28

There is no need to "limit" clicks if you target your customers properly.

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Old 19th April 2011, 09:17 AM   #32
Send Marketing

Join Date: Mar 2011
Posts: 3
Default Negative Keywords!

Originally Posted by johnpaint View Post
I have used ppc, but I don't think I have made more than I have spent.I have only run local ads,I can see if you were running ads all over the country how it could really be very expensive.
I have also noticed that is sometimes hard to tell from the website software if it is ppc or not.

the main thing that's burns me up is people looking for a job and clicking on your ads that cost you 4-5 bucks each time.
I realize that this is a very old comment, but I thought it important to reply for new users. One thing you absolutely must do if you are using PPC is build a comprehensive list of negative keywords, to make sure that your ads are not being shown for irrelevant queries. Then run regular search query reports and make sure there are not odd searchterms coming through that you did not anticipate.

This is a great post from an extremely good blog if you want more information http://www.ppchero.com/5-ways-to-bui...rd-list-today/

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