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Old 6th January 2009, 06:28 AM   #11
David Jackson
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Dave tried to go to your webpage from here but there was error 404 what ever that means.FYI
Hmmmm...seems to be working okay now.

Sorry about that.

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Old 6th January 2009, 01:49 PM   #12
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Knowledge and experience in PPC is a must-have, but it's all relative. Different networks have different learning curves.

To anyone reading this post that's new to PPC; don't be scared to try it, but do your research first. Google Adwords is often talked about like it's the only game in town. It is a great service, but the learning curve is very steep.

People that aren't familiar with alternative networks like Adbrite often erroneously assume that they operate the same as Adwords and that's just not the case.

Adwords is a keywords focused network where competitive keywords can range into the tens of dollars or more for a single click. This type of spending is certainly intimidating for any newbie and I suggest that it be avoided until experience has a chance to catch up.

Adbrite and other similar networks are content-centered. Instead of picking exact keywords, an advertiser selects web sites by content and marketing demographic.

Setting CPC and limits is similar to Adwords, but the CPC is far more level than keyword-specific bidding that drives prices.

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Old 6th January 2009, 10:41 PM   #13
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Originally Posted by justgowithit View Post
Knowledge and experience in PPC is a must-have, but it's all relative. Different networks have different learning curves.

To anyone reading this post that's new to PPC; don't be scared to try it, but do your research first. Google Adwords is often talked about like it's the only game in town. It is a great service, but the learning curve is very steep.

People that aren't familiar with alternative networks like Adbrite often erroneously assume that they operate the same as Adwords and that's just not the case.

Adwords is a keywords focused network where competitive keywords can range into the tens of dollars or more for a single click. This type of spending is certainly intimidating for any newbie and I suggest that it be avoided until experience has a chance to catch up.

Adbrite and other similar networks are content-centered. Instead of picking exact keywords, an advertiser selects web sites by content and marketing demographic.

Setting CPC and limits is similar to Adwords, but the CPC is far more level than keyword-specific bidding that drives prices.
I am waiting for the results on my strategy. I am combining Adword and PPC. Both were offered to me by a company and the price was very reasonable.

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Old 7th January 2009, 05:22 AM   #14
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I am waiting for the results on my strategy. I am combining Adword and PPC. Both were offered to me by a company and the price was very reasonable.
Okay, but if it doesn't work out do you have the knowledge to determine if it was because of your advertising, or because of the advertising channels you used?

In an earlier post you said you were a newbie. Do you know anything about copywriting? How about split-testing?

That's the point of this thread.

If you don't have any marketing knowledge, you're merely throwing good money at bad practices.

David Jackson

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Last edited by David Jackson; 7th January 2009 at 05:29 AM.
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Old 7th January 2009, 10:26 AM   #15
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I am waiting for the results on my strategy. I am combining Adword and PPC. Both were offered to me by a company and the price was very reasonable.
Great! Once things get rolling, post some results and let us know how things are working out.

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Old 7th January 2009, 10:49 PM   #16
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Okay, but if it doesn't work out do you have the knowledge to determine if it was because of your advertising, or because of the advertising channels you used?

In an earlier post you said you were a newbie. Do you know anything about copywriting? How about split-testing?

That's the point of this thread.

If you don't have any marketing knowledge, you're merely throwing good money at bad practices.

David Jackson
I have to be honest and say that I don't have any idea about what those terms mean. I stumbled here since I trusted all the marketing on my business to my current company as they seem to be qualified. However I am trying to learn as much as I can here through you, people whom seem to be experienced on this subject.

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Old 8th January 2009, 07:35 AM   #17
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I have to be honest and say that I don't have any idea about what those terms mean. I stumbled here since I trusted all the marketing on my business to my current company as they seem to be qualified. However I am trying to learn as much as I can here through you, people whom seem to be experienced on this subject.
That's all well and good, but you're deluding yourself if you think you can learn everything you need to know from a forum.

At some point you're going to have to invest time in reading a lot of articles, and buying a few books.

At the vey least, you're going to have to spend a little time in the library.

Education is like everything else in life...there are no shortcuts!

David Jackson

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Old 13th January 2009, 10:55 PM   #18
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That's all well and good, but you're deluding yourself if you think you can learn everything you need to know from a forum.

At some point you're going to have to invest time in reading a lot of articles, and buying a few books.

At the vey least, you're going to have to spend a little time in the library.

Education is like everything else in life...there are no shortcuts!

David Jackson
Thanks for the advice, I am currently trying to enhance my studying methods. By the way, do you recommend any good book to read about PPC?

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Old 14th January 2009, 04:26 AM   #19
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Thanks for the advice, I am currently trying to enhance my studying methods. By the way, do you recommend any good book to read about PPC?
Please read my original post.

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Old 15th January 2009, 10:27 AM   #20
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Here is something you may consider to increase your PPC marketing efforts. SpeedPPC

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