Originally Posted by mitchell0327
I feel that pay per click advertising would only be worth it if you are selling a product on your site. Otherwise paying for traffic for the sake of getting high traffic seems like a waste of money. Now if you have something on your site that can be sold and offset that pay per click amount then I think it will serve it's purpose.
My pay-per-click is for my home inspection business. So I don't have a physical product to sell but my web traffic is my main source of inspection bookings.
The key for me is quality of traffic so I do everything I can to keep my ads focused on locations to avoid clicks by those couldn't do business with me in any case.
But in one sense you are correct. The traffic that you pay for has to generate sufficient profitable business, not just traffic or it's an expensive waste. Whether that is a direct product or a more indirect service makes no difference.