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Old 31st January 2008, 05:23 PM   #21
Kataphileo
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I used Google pay for clicks for 3 months and ran up very high bills. In my business, there are so many different styles and colors from a particular line of products that people will click to see if your company even has the style they want. With so many people vying for good spots you wind up paying so much for someone to simply see if you have what they are looking for. To put the style names within the limited text would be a waste of time also because the assumption is maybe the site will have others the ad did not list.

My dad on the other hand has a business with a much more narrow focus and being the manufacturer of some of his products gives more assurance if someone types in a particular product into a search engine and clicks on his ad, they will get what they are looking for for the lowest price and are more likely to make a purchase.

My advice, research your product and compare it to other companies and see what they are doing/selling before you make your next move.

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Old 15th February 2008, 06:26 PM   #22
wakinggirl
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this gives me much to think about!

i have several clients who want to improve their traffic. but their budgets are so small i just don't know if google PPC will help them.

how much money would someone with a fairly specific market need to spend to see if PPC works? i mean, what's the minimum we could use for an experiment?

10, 100, 1000?

thanks!
gertie

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Old 18th February 2008, 03:25 PM   #23
mitchell0327
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I feel that pay per click advertising would only be worth it if you are selling a product on your site. Otherwise paying for traffic for the sake of getting high traffic seems like a waste of money. Now if you have something on your site that can be sold and offset that pay per click amount then I think it will serve it's purpose.

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Old 21st February 2008, 11:26 PM   #24
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just seems all a bit risky depending on what your market is.

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Old 22nd February 2008, 11:15 AM   #25
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id go with Google AdWords

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Old 22nd February 2008, 11:40 AM   #26
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Quote:
Originally Posted by mitchell0327 View Post
I feel that pay per click advertising would only be worth it if you are selling a product on your site. Otherwise paying for traffic for the sake of getting high traffic seems like a waste of money. Now if you have something on your site that can be sold and offset that pay per click amount then I think it will serve it's purpose.
Hi All,

My pay-per-click is for my home inspection business. So I don't have a physical product to sell but my web traffic is my main source of inspection bookings.

The key for me is quality of traffic so I do everything I can to keep my ads focused on locations to avoid clicks by those couldn't do business with me in any case.

But in one sense you are correct. The traffic that you pay for has to generate sufficient profitable business, not just traffic or it's an expensive waste. Whether that is a direct product or a more indirect service makes no difference.

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Old 22nd February 2008, 11:52 AM   #27
Logan
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Good point Don, one thing I will do to take that a step farther is closely monitor keyword referrals. There are usually some that are irrelevant. Take those and add them to your negative keywords. As you do this over time, this also can help you hone in on the most qualified visitors for your money.

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