Originally Posted by Eric S
We run a Wordpress site and I was told to change your content every now and then. It's all about good content. We have been blogging a lot.
Yep. If you want to build a strong online presence, it is about quality content and syndicating it to social media channels and to comments on other relative blogs. From my experience.
If you want traffic and don't care about any long term strategy, then by all means build unscrupulous backlinks, but make your your link velocity does not increase too fast. Make it look as natural as possible, ramping up in numbers over time.
Just my opinion =D