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Old 23rd July 2013, 03:22 PM   #41
Mo.AdFountain
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Careful with that logic as it isn't always the case. Let me give you a scenario. I'd rather pay $1 per click for a keyword like [buy futons] vs .10 cents for [futon]. With a 500 budget, I may get only 500 visitors at a $1 per piece. But my experience is that you can sell more to those searching to "buy" versus a broad keyword. Plus consider, when the cost per click is $1 vs .10 cents other advertisers are probably bidding a higher amount because the conversions justify the higher cost per click.
That is true. However, assuming it's your first time to try PPC, paying 10 cents a click vs paying $1 a click will bring you about 10x the traffic.

Let's assume you get 100 clicks from a buying keyword, and 1000 clicks from other related keywords.

From the 1000 clicks, you'll be able to get a lot more data than 100 clicks, you'll be able to spot which keywords are getting high CTR, you'll be able to get data regarding your ad copy, landing page CTR, etc.

This kind of data is really valuable, since you'll be able to get more information for the same price. Optimizing the campaign from the beginning is a lot better IMO than paying more for buy keywords while you can pay less for the less costy keywords.

That's just my style

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Old 24th July 2013, 06:06 AM   #42
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Make sure it is all set up properly as there is a lot to think about to make it a success. You need to consider the page your ad is leading to as if this is poor quality Google will up the price you have to pay per click. Also make sure you enter the negative keywords that you do not want to be found for when setting up your campaign, otherwise you may get found and clicked on unnecessarily costing you more money!!

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Old 24th July 2013, 09:59 AM   #43
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However, if you are spending $600 in clicks to get a single $500 sale, that's bad of course.
Good advice. Also, when calculating your ROI, make sure you take in to account all costs. Don't just look at Adwords cost vs. total value. I know this seems obvious but you'd be surprised how many people don't take additional costs in to account.

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Old 29th July 2013, 02:12 PM   #44
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Good advice. Also, when calculating your ROI, make sure you take in to account all costs. Don't just look at Adwords cost vs. total value. I know this seems obvious but you'd be surprised how many people don't take additional costs in to account.
We found adwords way too expensive for us. We clean roofs in a 100 mile radius of Tampa Florida. Competitors were killing us, by clicking away on our ads, costing us a fortune!
So, what we did was target every search term people use to find a roof cleaner in their area, and made blog posts on a dedicated roof cleaning forum, to target those keywords!
The SEO Clout of these blogs on the dedicated roof cleaning forum are incredible!
In less then a month, nearly every post we have made is near, or at the top of whatever search string for roof cleaning we are targeting.

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Old 19th August 2013, 04:21 AM   #45
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Make sure landing page is appropriate so that you don't increase your bounce rate. You will have to give time because competitors everywhere are trying to corrupt your budget. So keep that aside and will get good results next month.

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Old 19th August 2013, 04:26 AM   #46
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I like your style Sir! Nicely explained, now if the rest of the world could understand that!


Quote:
Originally Posted by Mo.AdFountain View Post
That is true. However, assuming it's your first time to try PPC, paying 10 cents a click vs paying $1 a click will bring you about 10x the traffic.

Let's assume you get 100 clicks from a buying keyword, and 1000 clicks from other related keywords.

From the 1000 clicks, you'll be able to get a lot more data than 100 clicks, you'll be able to spot which keywords are getting high CTR, you'll be able to get data regarding your ad copy, landing page CTR, etc.

This kind of data is really valuable, since you'll be able to get more information for the same price. Optimizing the campaign from the beginning is a lot better IMO than paying more for buy keywords while you can pay less for the less costy keywords.

That's just my style


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Old 14th April 2014, 02:49 AM   #47
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Yes PPC works and is bit costly. But I think $20 is quite an expensive bid.

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