Follow these strategies:
Know your audience. Nobody likes generic content. The more specific you can be, the better. That’s why knowing your buyers, and creating buyer personas is crucial.
Do keyword research before writing content. This way, you can incorporate keywords naturally into your content. Find out what your prospects and customers are searching for online. Keywords with low difficulty and high search volume are best.
Gate valuable, long-form content. This is how you capture leads and is why step 1 is super important. Gate your ebooks, infographics, templates and other offers.
Make sure your form length matches the value of your offer. Again, this is why step 1 is important. The more valuable and applicable an offer is to your buyers, the more information they are willing to share with you in a form. More info = better sales intelligence = $$.
Create complementary content that promotes your larger offer. This includes blogs, videos, images, etc. Reference or link back to your larger offer when creating these pieces to drive more traffic to it and get more form fills.
Use calls-to-action to make it easy for viewers to know where to go next. This is a good call for your website and newsletters. For example, if you have a webpage that discusses a topic, and you’ve written a blog post about that topic, use a call-to-action button to drive more traffic to your blog.
Promote your content. Period. Seriously, this is majorly overlooked. Content creation is only half the battle. This means sending in emails, sharing on social, and more.