Well, since I launched my site it's been about a month. My site's traffic is up to a whopping 25 people a day. I need to quadruple this to be satisfied(right..).
My original goal was a conversion rate of 1% (I figured that was reasonable, based on no research whatsoever - my dad said .1% was reasonable - once again, he has no idea either) but I've noticed that I'm actually converting at around 2.5%
For the first two weeks of the site's existence I immediately began toying around with rewriting the main sale pages into a story format, instead of just pure instruction. A lot of you read quite a bit of it and said you forgot it was for a product - so I added an order button at the bottom of each page. But I hadn't made any sales in 3 weeks (with about 200 total visits) so I was worrying there was something fatally wrong with my copy. And I began rewriting an offline version.
Then, 9 days ago we made our first sale. So I hesitated. Two days later we made another, two days later another..
Needless to say this is where I'm getting the 2.5% But I need to know if this is good - or if I could be at 3 or 3.5% if I changed some stuff.
I'm curious to see where this post goes. Should I run a parallel site (content would NOT be identical - no Google worries) and give it a test drive? Should I not worry about it and be satisfied with 2.5%? And how do I quadruple my traffic?
And one last thing - are there any "little" things I could do with the site that would add a lot? Does anyone know of a good "tell-a-friend" program?
I'm sorry. There are about a billion more of these and other types of questions - but I'll hold off. Input would be appreciated!