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Old 22nd December 2006, 06:02 AM   #1
BIG Mike
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Default The SKINNY On Radio Advertising

From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or product

They get their fair share because radio works. With over twelve THOUSAND radio stations in the country, the music and news they broadcast is everywhere.

Radio is the mobile medium. Few cars have TVís up front, and few drivers can read the New York Times while driving (safely). The advertising on radio targets you passively. You don't have to be looking at it or reading it to get the message.

Radioís strength is drive time. The times of the day when most people are in their cars driving to and from work. You can sound like a pro when you call Ďem AMD and PMD.

AMD is morning (AM) drive time, typically 6 to 10am. AMD is traditionally the most expensive radio time because thatís when more people listen.

PMD is afternoon (PM) drive and is considered to be 4 to 7pm.

Other radio slots are DAY which represents 10a to 4p period and EVE, 7 to midnight.

Most radio stations offer two ways to buy ads. Specific placement (I want to be in the Roscoe Billy Bob Show) and ROS (Run of Station) a formula that spreads your announcments into all dayparts, including late night and overnight. Of course there are specials and sponsorships, too.

Radio works best with at least 18 ads a week. 24 or 36 is better and you can be ON one week and OFF the next and it still works.

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Old 7th June 2007, 07:03 PM   #2
jrobconsult
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Default

Good points Mike.

If doing a 30 second spot, make sure you list the name of your business three times and your location at least twice.

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Old 26th June 2008, 01:33 PM   #3
DavidMc
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New member to the forum and new to radio advertising. Was hired with no sales experience, but learning quickly. This thread has been a great help adding to what I have learned so far. Thanks!!!!

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Old 27th June 2008, 11:07 AM   #4
ginac84
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Default RE: Radio Terms/Tips

Great list for me to refer back to! Although radio wouldn't be a great place to advertise for the website I work at (Salesconx), it is a wonderful way to get the word out about a variety of services and businesses.

I used to do radio in college and miss it so much!

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Old 28th June 2008, 03:24 AM   #5
ffdoris
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Radios get their fair share because radio works. the music and news they broadcast is everywhere.

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