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Old 11th April 2007, 08:10 AM   #1
ibmoch
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Default Total Clicked (PPC) Didn't Equal With Report Analytic On Google

I hope this is right sub forum to discuss this, if isn't please let me know.
I am a registered PPC on google, and also I put google analytic code to my web.
I don't know why? when I see the total amount clicked on PPC report for whole days different with the was reported on analytic google. on ppc report total clicked is 10 but on google analytic the total visitor that came from ppc is 6. did something influence that report? thanks

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Old 11th April 2007, 08:30 AM   #2
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Could it be one visitor clicked more than once. While google does have controls in place if someone quickly quicks twice, if it is not within their variances 6 visitors could generate 10 clicks. To me its too small a sample typically to draw much of a conclusion.

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Old 11th April 2007, 10:03 AM   #3
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Pay attention to the time zone for which the reports are generated.

In AdWords you can choose time zone that match your region. I do not know how it is in google analytic, but if it differs, then it could be the reason for the difference.

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Old 13th April 2007, 12:39 PM   #4
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Another possible cause is that the visitors didn't have JavaScript enabled in the browser.

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Old 17th April 2007, 12:17 PM   #5
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Quote:
Originally Posted by ibmoch View Post
I hope this is right sub forum to discuss this, if isn't please let me know.
I am a registered PPC on google, and also I put google analytic code to my web.
I don't know why? when I see the total amount clicked on PPC report for whole days different with the was reported on analytic google. on ppc report total clicked is 10 but on google analytic the total visitor that came from ppc is 6. did something influence that report? thanks
Google Analytics is never correct. All the numbers you see in analytics (traffic, page views, clicks) are not exact. Webmasters always find different numbers in server logs or other analytics tools compared to Google Analytics.

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Old 17th April 2007, 10:00 PM   #6
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Quote:
Originally Posted by transburgh View Post
Google Analytics is never correct. All the numbers you see in analytics (traffic, page views, clicks) are not exact. Webmasters always find different numbers in server logs or other analytics tools compared to Google Analytics.
I once called up an analytics company to ask about why their numbers were nowhere close to those pulled from AdWords. Their response... "We're not really an analytics company, we're more of a trending solution"

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Old 18th April 2007, 08:05 PM   #7
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Quote:
Originally Posted by SimonHeseltine View Post
"We're not really an analytics company, we're more of a trending solution"
Sounds like a nice oblique marketing answer

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Old 18th April 2007, 11:17 PM   #8
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So there are not analytics tool with acurate report.

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Old 19th April 2007, 05:01 PM   #9
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I guess the analytics company would reply that it depends on how you define accurate

To some extent the most accurate reporting of your server/host activity is your raw server log files. Outside of the raw log file, you then have to consider if the reporting is based on log files or a javascript/client side code. That difference alone will give you different 'accurate' reporting. In general most reporting is accurate, its just a matter of understanding the reporting variables/differences when comparing different reports. Trying to match up things exactly between two different types of reports is a task in frustration - but there are reasons behind the variations in reporting, some mentioned above already.

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Old 19th April 2007, 06:34 PM   #10
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Default The same thing happened to me

hi, the same thing happend to me, but reading through this posts has opened my eyes about google PPC.

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