What is Google Analytics Telling You?
I see that you have GA on your site. What do people do when they get to your site? If they leave quickly, then you have a high bounce rate and it means that those who come to your site are not being engaged in any content. Perhaps instead of a bunch of nice icons and menus, you should have some content that "talks" to your site visitors, welcomes them to your site and tells a story of how you can help them.
If you see that your visitors are clicking all over the place, perhaps they are feeling lost on the site and are not sure where to go.