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Old 16th January 2011, 06:04 AM   #1
trnz
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Default Should I Change My Facebook Bio?

Will changing my Facebook bio into a bare list of keywords increase my reach?


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Old 16th January 2011, 08:19 AM   #2
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No - you should never design your online presence with the search engines in mind (at least not with them as your number one objective). You should design all your online media for your target market. It does not matter if you increase your reach only to find out that those who come to your site get turned off by lack of information or missed promises.

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Old 17th January 2011, 03:30 PM   #3
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Although you should not fill up your site/social media presence with only keywords, in my opinion when creating any time of online presence you do need to be mindful of being SEO friendly. If you aren't targeting some keywords, it will be hard for the search engines to find you, and if they can't find you, it will be hard to build traffic to your site. The trick is to find balance, and create valuable content for your target market, that also includes the keywords that you are focusing on. This approach should be used for your website as well as social media profiles.

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Old 19th January 2011, 02:50 PM   #4
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no, it doesn't have any effect at all.

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Old 12th March 2011, 02:24 AM   #5
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Other than the fact that it will look like spam, and you may turn off new fans, it will not help you in the search engines. Anytime you do something like that always look to see not how it will help you, but how might it hurt you so that you don't get penalized in the eyes of google.

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Old 17th March 2011, 01:50 AM   #6
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Do you mean the bio of your personal profile OR the bio/summary/ etc for a Facebook page ?

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Old 25th March 2011, 11:54 AM   #7
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Quote:
Originally Posted by phanio View Post
No - you should never design your online presence with the search engines in mind (at least not with them as your number one objective). You should design all your online media for your target market. It does not matter if you increase your reach only to find out that those who come to your site get turned off by lack of information or missed promises.
Agreed! Focus on your market, not the search engine. It is important to be a real person when people read your bios, pages, etc. Otherwise, you run the chance of sounding spam-like and ignored altogether. I wish people on twitter would learn this.

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Old 3rd May 2011, 02:56 PM   #8
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Definitely not trnz, your facebook profile is social for a reason and that is the end point, to attract social interaction between you and other users, not the search engines. Now I'm not saying to totally disregard the search engines, they now have a defined role in the social sphere. Keep your bio about yourself or company as you normally would, but market your profile or fanpage in an authoritative manner. Your "Social Authority" is a significant ranking factor for your website according to Google and Bing. The more "Likes/Shares" and comments, and retweets/followers you build up the greater your social authority ranking becomes. It has nothing to do with keywords in this case. Even the linkback you get from sites like Facebook and Twitter don't hold the ranking factor that your authority now holds. Hope that helps.

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Old 5th May 2011, 11:35 AM   #9
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Big mistake if you change your bio. Quality first my friend. You're nurturing a presence on the Internet, and social media isn't really the place for SEO.

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Old 7th May 2011, 03:04 AM   #10
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Facebook is the public face of your organization and that means, you should not force keywords just for the sake of manipulating the ranking of your website. Forget about Google, you will sooner get banned by Facebook, if it can track it.

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