Ranking websites on Google,Yahoo,Webcrawler and ect is easy if you have the skill, sadly I think most SEO info is bunk and used only to attract people into website so people can increase their click through rate with adsense, the nightmare is the everyone in the world is doing this. with hope of cashing in big time, but it's the people selling products that really make the big money and not adsense or affiliate marketing which truly takes huge Mega Websites just to make $100 Daily on Adsense.
Now I know we are talkking about SEO techniques and achor text and all..........but the bottom line and the real reason we all work on ranking our websites higher.......Is to make money online. But real money making wisdom on the Internet is being able to out think. out fox and out smart the best of the best who rank websites. And even if you can do this, you need a highly in demand product to sell that no one else is offering online !!
And you need marketing skills for the highly ranked website.
There's no guarantees that a number 1 ranked website on google will make you even 1 dollar. But your odds are better if your ranked, also having all the banklinks in the world, will never equall being ranked on google. I've noticed if I have 50,000 backlinks on my guitar lesson website, that still my top rankings on google add up to 90% of my hits daily !!