First off, add a blog to your website. This way, you can target your keywords with good contents. Per blog posting, you can link that to your specified website product/service page. This is called inbound link/s (linking). The more contents you make, the better. You can also link to other good sites (from you blog post), this will be your outbound links. Doing so would be good for your site. Just be sure you are linking to a good site that's related to whatever anchor words you are linking.
And then from there, you can promote your blog posts to social media, bookmarking sites, and similar.
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