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Old 16th December 2008, 05:58 AM   #1
amitesh
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Default PPC Vs CPC

Pay per Click (PPC) is a model used for internet advertising on search engines, advertising networks and other content websites. Cost per Click (CPC) can be measured as price on per clicks made. When Price per Click is minimum it is more well-known as CPC and it varies depending on search engines and competition on a specific keyword or phrase. Popular terms can cost much more. The advertisers make bid with search engines on those keywords that are relevant on bringing revenue. The advertiser pays only when a user clicks on the advertisement that connects him to the advertiserís website.

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Old 29th January 2009, 09:44 PM   #2
Felix Trogare
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Hi Guys:
What strategy do you use to get successful campaigns in AdWords, do you know any special handbook for it?
Thanks for your help!
Felix Trogare
New York University

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Old 30th January 2009, 02:59 PM   #3
hardtrade
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Good for you, Keep posting like this for the new comers.

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Old 6th February 2009, 02:52 PM   #4
Yaeger4
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Quote:
Originally Posted by Felix Trogare View Post
Hi Guys:
What strategy do you use to get successful campaigns in AdWords, do you know any special handbook for it?
Thanks for your help!
Felix Trogare
New York University
It's hard to buy one handbook that gives all the answers because every marketing campaign is going to be so different. Let's take an obvious one like Real Estate, the main keywords are going to be so darn expensive that you really have to think outside of the box for cost effective ways to grab consumers.

Of course the more you stray away from the obvious keywords, you'll have to lower your bids because your visitors may not be as serious as others. Your conversion rate drops but it still may be cheaper than the main keywords. It really takes a few weeks to get a good feel on an Adwords campaign. Good luck.

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Old 12th February 2009, 08:13 AM   #5
lunartcorp
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Default

Quote:
Originally Posted by Felix Trogare View Post
Hi Guys:
What strategy do you use to get successful campaigns in AdWords, do you know any special handbook for it?
Hi Felix,

The only strategy is by testing and analyzing the campaign. Your start point is using the Google Keyword Tool from Google Adwords to idenfiy those keywords with more searches and less bidding price.

If we could see the keywords others are bidding on, it would be great!

Regards,

Jose

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