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Old 12th July 2012, 08:46 AM   #1
jackmartin
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Exclamation How To Develop Successful Website For Business!

  • Your Purpose Should Be clear.
Building a website can be a long and arduous procedure if you are not sure what you are doing. However, if you have a clear focus as to what you expect your website to do for your business/organization, things will flow much more smoothly. The purpose can be anything from selling widgets online to keeping members of your soccer team updated.
  • Your Target Audience Should Be Define.
Your target audience will affect what sort of content your site includes as well as how it will look and function. Obviously, writing for kids will be much different than writing for adults. For business websites, a narrow and specific target market, will not only make it easier for you to market your product or service, it will also make it easier for customers and clients to find you. So your Target Audience should be define.
  • Determine your budget.
One can spend anywhere from $99 to $10,000+ dollars on having a website developed. Your purpose should help you decide on your budget. Remember, a website should ideally be a work in progress. Don't worry if you can't do everything you want with it initially. You can always add to it later, and it will work better for you and your customers if you keep it up—to—date and fresh.
  • Assess the value of your time.
Many people have undertaken to create their own websites, especially with the advent of desktop publishing programs. Still, they expend a huge amount of time and energy and end up unsatisfied with the results. While it may be true that "anyone" can design a website, the same could be said about any type of work. If it takes you hours and plenty of frustration to cut your own hair, wouldn't you be better off going to a barber or hairdresser? If you have a flair for design, feel confident in your writing and marketing skills, and have the time, knowledge, and passion to build your own website, go for it! If your time would be more productive doing your own work and contracting out the web creation, that might be worth considering.
  • If hiring a professional designer, make sure you are comfortable working with him/her.
Do you feel he or she understands your vision? Does he or she provide useful ideas and solutions you hadn't thought about? Have you looked through his or her past work? Do you feel like you're getting professional service? Is the price right for your budget? What is included in the fee you will be paying?
  • Think about how you'd like the site to look and function.
Often you will have a logo and/or other graphics you'd like to build a design around. You probably have some colour and style preferences. Perhaps a certain font has caught your eye. If you're stumped and lacking ideas, go surfing! Look through a wide variety of websites —both your competitors' and other successful businesses/organizations. Write down (or bookmark) the sites you like and what appealed (or didn't appeal) to you. Do the same with magazine ads. You'll get a lot of inspiration.
  • Organize and formulate a layout for the information you'd like to include.
Assign page names to each distinct "chunk" of information and, if the total number of pages is sufficiently high (over 12, as a rule of thumb), group them into sections. This will make navigating through your site that much easier. Your designer should be able to make some recommendations in this area.
  • Make sure you understand the importance of effective web copy (text).
Your web copy will be determined by your purpose and your audience. On the Internet, people have very short attention spans. If they don't get the information within a few seconds they'll usually move on to the next website — possibly your competition's. Furthermore, the more you know about writing website copy, the more customers you will draw in. You can learn some basic copywriting skills yourself, or you can hire a professional copywriter to write it for you. Always make sure you know what you want to say and say it concisely. If you have the need for a lot of text that can always follow further down the page or on another page.
  • Choose a domain name and find a hosting company.
Your website will need to reside somewhere so that others will be able to access it. And, you'll probably want to register a domain name, such as www. mybusiness .com. Doing so rather than using the long, awkward name (and free web space) provided by your Internet Service Provider (ISP), sounds much more professional and is much easier for customers to remember. Choosing a good domain name can also help you get found in search engines, such as Google. You'll also get related email addresses, such as [email protected], which, again, sound professional and reinforce your domain name. There are plenty of hosting companies out there at a variety of prices. Find one that suits your needs. Your web designer or marketing consultant should be able to help you with all of the above.


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Old 3rd August 2012, 06:03 AM   #2
ellis163
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Also we have to know our site very closely. And for that First, take couple of words or phrases that describe what your company does and incorporate that language into your site. Second, do a Web search for terms related to your business and look at the language used in the top search results. For instance, a search for "cowboy boots" turns up several Web sites that also use the phrase "Western wear." The fact that those sites turn up so high in search results means that they're doing something right.

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Old 3rd August 2012, 05:24 PM   #3
DeniseTaylor
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This is good advice for people who intend to hire a designer/developer to create their site for them. People can create their own sites, but should realize that there is a lot more to creating a site than making something that looks good. If they intend upon getting search engine traffic, they have to take keyword research and content into consideration. eCommerce sites have other factors to consider as well.

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Old 10th August 2012, 08:46 AM   #4
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Exclamation

Thank-you for replying, indeed the key words selection is crucial for the website and similarly designing & developing. But above all there is the customer interaction and convenience that counts. You must have seen several attractive websites with almost all the information and in the right way yet they face low conversion rate… why?? because they have not given customers interaction and convenience.

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Old 16th August 2012, 06:00 AM   #5
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Great tips. I also develop mini websites, but I'm not that good. I'm more of an internet marketer. I will take note of your tips for future projects. Thanks.

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Old 20th August 2012, 06:28 PM   #6
HireLogoDesign
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Logos are important. That's why I've made it my business, but more important then that is to understand what your focus is. Like you said
Quote:
Your Purpose Should Be clear.
Don't be scared if you simply want to put up a website on your own. There are so many resources that you can use to walk you through even the most basic back end controls.

If you are looking to present a product then of course take it more serious and try as hard as you can to create an appealing simple design.

Above all of these in importance is to understand SEO. For those who have a "online presence" goal other than posting a web address on brochures this is important. If you have a product that make sense you don't necessarily need a wildly sophisticated site design. You simply need to begin your process of brand recognition. Increase your reach(within recognition) as you grow and get more comfortable. As I said before i create logos and design websites, but if the content(not necessarily words) is not there then it's tough to progress. You have to provide what the lead is looking for. That is the hard part.

One final note *Focus on how you will present it in structure rather then design. Lay a good foundation in organization of content if that is your thing. This will help in progression.

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Old 14th September 2012, 01:57 AM   #7
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Hi everybody...I used to spend $$$$ on web-sites developed by programmers.This already 15 years ago. But I never succeed with the web-sites as there are bugs and and many attacks to render my sites non-operable. The programmer are just programmer...all dumb headed and could not make my web-sites presentable....Often I have to get someone to make a lousy drawing or a logo and pass to him to upload....all clumsy and artifically bad looking.....Now I read web-sites can be now had for free and do it yourself...true? I read about SBI and I really want to believe it is too good to be true of their TOTAL SERVICE TO ENABLE ONE TO START A ON-LINE BUSINESS ....Assuming I pay up US$299...per year, how soon can I get my site up and start promoting my site to the world ?......Is there another SBI ?????SBI????

Is there any other competitor as good or even better than SBI....How long would it takes to do my own web-site design with the help of SBI service ?

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