New Article - Google's Patent Implications

[thejenn]

Full Text: http://www.searchengineguide.com/wha.../0630_jw1.html

Some Snippets:

"I wasn't surprised about the stuff in Google's new patent that corresponded
with Google's aging delay and its "sandbox" as I had already seen a
lot of discussion on this. "

"The aging delay...is actually a subset of the sandbox. In other words, the aging delay is just *one* reason why a URL might get placed in the sandbox."

[Adenan]

Can you shed little more light on the issue that you have raised and let us know in simple terms what does it pertains to?

Adenan

[InfoSourcing]

Google's latest patent application regarding "information retrieval based on historical data" (see: http://tinyurl.com/4o9vj),

As you read the first Para "1. A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document ..."

I recently renewed by website Info-Sourcing.com on GoDaddy.com website and here is what I found on their website at the time of renewal and I was forced to renew for 2 years instead of one for website aging and how it will be used at later stage for ranking purpose....

" Google recently filed United States Patent Application 20050071741. As part of that patent application, Google made apparent its efforts to wipe out search engine spam, stating:
'Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith."

Domains registered for longer periods give the indication, true or not, that their owner is legitimate. Google uses a domain's length of registration when indexing and ranking a Web site for inclusion in their organic search results.

So to prove to everyone that your site is the real deal, register for more than one year and increase your chances of boosting your search ranking on Google. "

This is just one of the methods I suppose that will be used by Google to determine the longevity of your business and website and rank accordingly on the search engines, so I would guess that when you renew your website either renew for couple of years and not be part of sandbox OR this is being used by Internet Domain service companies as a scare tactics and get money out of us ahead of time, can anybody shed some more light on this...

[Localmn]

Yikes! They put that on there?! I'll give them credit, they wrote that pretty clever, but to me that says "I'll get a better Google ranking if I register for more than one year". IMHO, scare tactic. Although it usually takes forever to get decent traffic from Google, by the end of the first year there's a good chance you'll already be out of the "sandbox", or whatever it's called. Thanks for pointing out that GD info, InfoSourcing.

I wonder if they sell that pitch for new domains, too. Too me that makes more sense. Then they can get nasty emails from month-old sites that don't have high Google rankings yet.

To be fair, I did renew a couple of domains I have through them recently. It was before they put that message up, but I did renew for 2 years. I figured at the least it saves me a whole buck in 2 years.

I don't think there's a way to sum Google's patent application up in simple terms for everyone. This was the most concise artile I've seen on it. I've tried to read the actual patent app linked above a few times, but by the time I got half way through my eyes just kind of glazed over.

So to prove to everyone that your site is the real deal, register for more than one year and increase your chances of boosting your search ranking on Google.

Ooouuuuchh!! I'm sure it can't hurt, it just looks funny.

Paul

[bragadocchio]

That was kind of a clever move by GoDaddy.

We don't know if what is in the patent application is what Google has been doing, or even if it is what they will be doing. But, it can give us some sense of what they've considered.

Jill's analysis is pretty spot on concerning good practices, but the patent application is probably worth attempting to struggle through if you have a web site, or work on the web and care about how sites show up in the rankings.

There's nothing groundshaking or earth breaking in the application, no incredible new technology unveiled, no real secrets on how to rank well in the search engines.

But if you read it carefully, it comes across as if a number of smart folks, who know a lot about search engines and search results, got together, and brainstormed on ways to try to make search results more relevant, and eliminate some spam.

A followup patent application, Systems and methods for determining document freshness, from last week, adds a little more to the topic, and refers to the historical data patent that is the subject of this thread.

Another one, Methods and systems for personalized network searching, may explain how Google might get access to some of the information in the Historical Data patent application described in the section on "User Maintained/Generated Data."

Some speculation there on my part. Again, not really earth breaking changes, if they are something that Google may adopt. Keep in mind that just because it's written in a patent application, doesn't mean that the search engine is using it, or will be.

But it can be interesting to see if Google does start using some of the ideas involved.

[copywriter]

We don't know if what is in the patent application is what Google has been doing, or even if it is what they will be doing. But, it can give us some sense of what they've considered.

Well, it's what they want to have patented so I'd hope it is what they are using or it would seem to be a bit of a waste of time & money, ya know? :lol:

[bragadocchio]

Originally Posted by copywriter

Well, it's what they want to have patented so I'd hope it is what they are using or it would seem to be a bit of a waste of time & money, ya know? :lol:

Excellent point, Karon.

But a lot of patent applications are filed before the inventors even have working prototypes, or are capable of implementing them. And sometimes they come across somethng better when going through the application process.

Sometimes an application is filed in a rush to beat others, and exclude them from using the technology described. That's kind of sad, but it happens.

And in some competitive areas, it sometimes happens that one business will file a patent application to force other companies to spend lots of research and development money to keep up.

This patent is filled with a lot of good ideas, and I would expect Google to adopt some, if not all of them. But, we may not know for sure if they do or not.

[copywriter]

See there... the old saying still holds true. You DO learn something new every day.