New Article - Content and Search Engine Marketing

[thejenn]

Full Text: http://www.searchengineguide.com/wha.../0609_jw1.html

Some Snippets:

"Good content is not content that is just there to target specific
keyword phrases. Pages generated solely for the search engines do *not* constitute good content."

"...perhaps the fact that RK didn't feel his <ahem> articles were
important enough to link to through his global navigation should have
tipped him off? If they were so useful, wouldn't he want people to
easily find them?"

[copywriter]

As usual, Jill is right. You never want to add content to your site for the sole purpose of apeazing the engines. If the content would prove useful to your visitors as well, then it should be added.