First Overture - then Adwords - Now MSN Introduces New adCenter Paid Search Solution

[! !]

http://www.bloomberg.com/apps/news?p...d=a1lGN8_MdFJM

MSN SEARCH Launching it's own Ads Network Tommorrow

http://www.searchenginejournal.com/index.php?p=1416

Iti is ironic that this MSN Search advertise with us link is giving a 404 Error...
http://advertising.msn.com/searchadv

You are not authorized to view this page

[fast-pack.com]

Thanks for the tip!

[! !]

Not to be Outdoned Google now releases Business Tool Updater for local Listings

http://www.reuters.com/newsArticle.j...toryID=7909792

wonder if they synchronize their releases to one another

[! !]

http://buzz.research.yahoo.com/bk/index.html

As a player, your goal is to predict how popular various technologies will be in the future. Popularity or buzz is measured by Yahoo! Search frequency over time.


Predictions are made by buying virtual stock in the products or technologies you believe will succeed, and selling stock in the technologies you think will flop. In other words, you "put your play money where your mouth is."

[thejenn]

Full Text: http://www.searchengineguide.com/laycock/003686.html

Some Snippets:

"One of the potentially unique aspects of Microsoft's paid search program is its ability to offer more specific targeting of the ads. Through the use of IP data and its own database of personal user information, Microsoft could take keyword based advertising to the next level."

"Along with the potential benefits of Microsoft's ad targeting technology will come the simple benefit of having a new outlet with which to reach buyers. On the down side, bid prices are likely to level off at similar prices to what currently exist on the Google and Yahoo! networks, so advertisers may find themselves spending the same amount of money for the same amount of clicks, but spending more time managing campaigns."

[Robert]

Jennifer has some updated info so I merged her thread with this one that was started by "! !".

By the way, great job ! ! on keeping up with all the announcements.

[! !]

http://www.alwayson-network.com/comm...d=9211_0_6_0_C

MSN has strategies for competing against Yahoo and Google in Paid Search

Microsoft's technology will also feature statistics and reports about paid-search keywords beyond just the price being paid for each click, Redetzki said.

Available data will include age, gender, geographic and other demographic information intended to help advertisers choose which keywords most effectively reach their desired customers.

"MSN will help you with your keywords, including who is searching for those keywords," said Redetzki. "Once you mouse over a keyword, an advertiser will see people that are searching for that word. [They'll see] ages, whether they're male, female, their location, and the time of day they searched."

Available data will include age, gender

Well Ex-cu-u-se me MSN,
why don't we just give you a web cam into our home.

[! !]

Competitor Blocking tool — competitors can be deterred from maliciously clicking on paid results as advertisers can enter a competitor’s IP address to automatically prevent paid listings from being displayed to that specific IP address.

according to searchenginelowdown
this is one tactic Blowsearch will use cut down on Fraudelant Clicks - when it launches it's new PPC in a few days

However, even if the IP address is tracked and disabled based on the info used when an add was placed

they could STILL get others to do it (click) for them - or - do it someplace else...

But it is a start and a possible step in the right direction!

[! !]

http://msnbc.msn.com/id/7398421/

A Texarkana gift shop that advertises on the Internet has filed a lawsuit against America Online, Google, Yahoo and other Web-centered companies alleging they knowingly overcharged the shop and other companies for "pay per click" advertising.

Lane's Gifts hopes to represent numerous other companies in a class-action lawsuit against the Internet companies.

Lane's alleges a conspiracy in which the companies worked with one another to create an online environment that harms advertisers.