New Article - Search Engine Optimization for CEOs

[thejenn]

Full Text: http://www.searchengineguide.com/art.../0225_rc1.html

Some Snippets:

"Search Engine Marketing has enormous potential to generate revenue because it actually has the ability to reach your potential buyer at the precise moment when the buyer is interested in and looking for your product."

"Between 68% - 72% of searchers believe Natural [unpaid] results produce the most relevant information."

"72% of searchers who use a search engine to look for a specific product or service will purchase or request more information from that company… only if they easily find what they are looking for when they land on your website."

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With the exception of the bit about up to 48 words in a keyword tag, I thought this was one of the better articles I've read on this subject. The author does a really great job of putting things into terms that non-techies and those new to the industry can understand.

I'd love to hear your take on it...Is this the type of article that you could take to your boss to explain search marketing? Is this the type of article that someone would bring to YOU to explain it?