Search Engine Spam Techniques That Aren't Needed

[thejenn]

Full Text: http://www.searchengineguide.com/wha.../0222_jw1.html

Some Snippets:

"Search engine optimization, also known as SEO, may seem like some sort of black magic to those who don't understand it. It's very difficult to figure out the best strategy when you can't even figure out which articles or websites you can trust."

"Learn the techniques that have withstood the test of time. Do your keyword research, write great copy that includes your important phrases naturally within it, write compelling Title tags that use the same phrases, and provide some linking code for other sites who might want to link to yours. "

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The interesting thing I find about spam techniques is that they can work REALLY well, in the short term. But for some people, that's good enough. I remember a poster on a major forum pointing out that it was better to have 100 Web sites making $100 bucks a day than one Web site that makes $10,000 a day.

Why? Becuause if something happened to the rankings on one (or even dozens) of your sites, you don't lose all your money, whereas something happening to that one really successful site could cause you to go belly-up. That may be true...but does that only apply to the people that are pushing the spam limits to see what's going to get them banned and what will work to help them rank better? Is it good to have a few sites that you "play" with in terms of spam, just to see where the limits are? Or should you just stick to the straight and narrow and realize that your income may grow more slowly, but it will be more stable...

[Mr. Man]

How does one compete w/ keyword density spamming?

[bizresource]

I would prefer to have many sites making a little, than one site making a lot. And remember, even good "white hat" sites have a tendancy to dip in the rankings every once in awhile. It pays to have back up sites out there. Plus you have the luxury of being able to play with your sites to see what works and what doesn't. You don't want to do an overhaul on your one income site and find out it hurts your rankings.

[St0n3y]

I would prefer to have many sites making a little, than one site making a lot.

While I have not problem having multiple sites all geared toward making money, I wholeheartedly disagree with this. It takes a lot more work to run multiple sites than it does just one site. If one site makes a ton of money, then that is less time needed to be spent on other sites just to pay the bills.

[fairdoes]

I agree with St0n3y's option of one site, but have some different (extra) reasons. If you add new content to an established domain, it gets a flying start with all the S/Es. One link on the main page and you're indexed by Google, Yahoo and MSN in a day.

[Robert]

Originally Posted by Mr. Man

How does one compete w/ keyword density spamming?

By writing compelling copy that will speak to your visitors so they can convert to customers.

Good copy tends to naturally include your keywords because you are talking about a subject that is of interest to you, your visitors and your customers.