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Old 2nd October 2007, 10:51 AM   #1
thejenn
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Default New Article - Keyword Research For PPC

Authored by: Ross Dunn

Full Text: http://www.searchengineguide.com/dun.../1002_rd1.html

A Snippet:

Although researching keywords for SEO is similar to that for PPC there still are many core differences. In many cases using the generic targets with high searches can be very costly in the world of PPC. While they can offer a good return, often long tailed, very specific phrases can offer more qualified traffic at a lower price

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Old 2nd October 2007, 11:11 AM   #2
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Nice article! Totally new frontier for me, dealing with PPC.
The Excel suggestion might initially daunt many, but its just digital tallying.

Any other important and distinct differnces with SEO?

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Old 2nd October 2007, 11:17 AM   #3
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To whom would you recommend PPC for? like what type of business?

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