New Article - Purple Flowers Are Not Pink Despite What Google Might Think

[thejenn]

Authored by: Richard Ball

Full Text: http://www.searchengineguide.com/ball/010425.html

A Snippet:

It's important to recognize that there is no such thing as broad match. Let me say that again: There is no such thing as broad match! Broad match is actually expanded match.

[Crimson Fox]

Ahh, But Richard is a poet and he don't even know it.

[zoobie]

Nice words! Similes and metaphors.

[caesar]

So in the example in this article, we have these 3 keyword match types and corresponding max CPC:

[purple flowers] ** 0.44
"purple flowers" ** 0.21
purple flowers ** 0.07

If the user searches on the term purple flowers in google, which ad (exact, phrase, or broad) is shown to the searcher and how much does that cost the advertiser (assuming the advertiser will pay exactly the max bid shown above)?

Would it be better to have these 3 match types in the SAME ad group or in DIFFERENT ad groups (or different campaigns even).... would that make a difference in which ad as displayed?

Thanks,
Caesar