Quote:
Originally Posted by blakemiller
But, doesn't putting it in the root (as in /blog) add all of that valuable (keyword rich, right?) content to the main site? And that a sub-domain'd site would be viewed by SEs as another, separate site. It was my understanding that the content given to the root site would be more valuable than the single link back to the main site.
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You don't add content to a site. You add content to a page. SEs don't index or rank sites. They index and rank pages. While they do note the domain name, I have seen no evidence there's any special "magic" about content being located on one domain name or another.
If your entire blog only has one single solitary link on one page pointing back to the main site, then yes, it won't send much weight back to the main site. But that would hold true no matter whether the blog is on a separate domain or a folder on the main domain.
On the other hand, if you incorporate your blog into your overall site navigation, then you can get the same link benefits from that blog no matter what domain the blog is on.
It's the links between pages and the content on the individual pages that influence the rankings of those pages for specific search queries, not being housed on a particular domain. You can add a zillion pages of content to a particular domain, but unless they link to the other pages on that domain, they're not going to do those other pages any good.
The SEs aren't going to give the individual pages on your domain some kind of "extra credit" because the domain houses a lot of pages. It's the linking structure, not the physical location of the pages that "spreads the love" around.
--Torka
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