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Old 23rd May 2007, 05:47 PM   #1
Linda
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Default Getting Excited About Marketing

Keep your marketing exciting!

"Don't be vague and not-commital by saying, "I'd like to make a lot of money this year." Yeah, that will really excite you! (NOT)"

Catch it @ http://www.smallbusinessbrief.com/ar...ng/008915.html

Do you believe in quickly going through marketing tactics or taking your time and learning them?

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Old 24th May 2007, 09:18 AM   #2
stevesda
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Default

i think business owners often see marketing as a necessary evil at best - in that they'll do what's necessary and nothing else.

so newspaper ads, a website, some direct mail (maybe)etc - but all randomly and not planned out.

I think making a marketing schedule is a good idea - set out when your going to set up a direct mail campiagn, and have everything set to deliver the biggest impact - so if you have a feature in a newspaper, sned out a direct mailer a week later so you're still fresh in the mind.

i'm a fan of the 'drip, drip' approach - be consistent and inventive maintaining consistency in identity and frequency, and in your name database, and build a reputation in the prospective clients memory.

back all this up with your standard web development SEO, blogging etc etc, and if you do it telemarketing, - and you'll find you'll have some good success.

as for getting excited about it - if you're not excited about telling people what you do, you probably shouldn't being do it. marketing is essentially communication.

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