New Article - Does Your SEO Only Know SEO?

[thejenn]

Authored by: Stoney deGeyter

Full Text: http://www.searchengineguide.com/degeyter/009657.html

A Snippet:

The SEO industry has changed significantly in the last few years. Gone are they days when SEO focused exclusively on top search engine rankings. Today's SEOs, or at least any worth paying more than one dollar to, are focusing on many other aspects that were once traditionally left to more marketing minded people.

[vangogh]

Great article Stoney and thanks for posting Jen. I think people can sometimes get lost in seeing search traffic as the end goal when in truth it's just part of the path to the goal. Ultimately we're all looking for some kind of conversion on our site, whether that conversion is a sale, a newsletter signup, a subscriber to out blog, etc.

Sometimes it seems that people see more traffic as an automatic cure all, but forget that traffic isn't really the goal. Fixing problems on the site will often pay more dividends that bringing more people to a flawed site.

There are many businesses that can survive with only a handful of visitors if the site is converting well. Other sites could draw millions of visitors and still not profit.

[St0n3y]

I'm trying to talk a client into a service upgrade right now. I keep he's focused on his traffic numbers and says we get X amount of sales from this traffic so traffic must increase X amount to justify the expense. I keep trying to tell him that the upgraded service focuses also on conversions. Increase traffic AND conversions and you increase sales exponentially, not in ratio to what is was before. I think he's starting to get it.

[vangogh]

Glad to hear he's starting to get it. I can understand how some can get lost in the idea that a specific rank is the goal. But that generally comes with the idea that everything beyond that will just happen.

I think a lot of people have a hard time understanding the idea of increasing conversions. It can be hard to see that moving something from the left side of the page to the right or that changing a word or two on a button or adding a 3rd party logo, etc could lead to improved sales and so people fall back on the idea that more traffic of any kind must be the way to success.

Gld to see you're helping someone see past those ideas.

[zoobie]

Nice article!

Thanks for sharing it.

I learned a lot from this one.

[Ollie]

Another thought is that you don't write content for the Search Engines at all, but write with Visitor Optimization in mind by creating a site that grows at a slow but steady rate. Which done correctly results in much higher conversion rates.

Cheers,

Ollie