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Old 6th March 2007, 10:26 AM   #1
thejenn
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Default New Article - 10 Quick Ways To Increase Conversions

Authored by: Stoney deGeyter

Full Text: http://www.searchengineguide.com/degeyter/009555.html

A Snippet:

My SEO firm has been spending a good deal of time analyzing conversion and usability aspects for our clients over the past year. While there are literally hundreds, if not thousands, of things that can be changed to help improve conversion rates, we've created a short list of things that are both quick and easy to change or add to your site.

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Old 9th March 2007, 07:09 AM   #2
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Very good article but how do you create a custom 404 page for broken links on your site.

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Old 9th March 2007, 07:34 AM   #3
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If you don't handle your hosting yourself, this is something your host can help you with. Basically, on the host end they specify a page name that 404's should receive. On your end you create that page - using your regular design and explaining the page no longer exists. Then also on that page provide the visitor who received the 404 plenty of options so they can find what they are looking for (i.e. think site map).

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