New Article - The Elephant And The Gecko, Why Small Business Can Win The PPC Battle

[thejenn]

Authored by: Jennifer Laycock

Full Text: http://www.searchengineguide.com/laycock/009150.html

A Snippet:

I often try to explain to small business owners that although it may seem like big business has the advantage when it comes to marketing online, sometimes, the advantage lies with the little guy. Small businesses with limited budgets have to make every dollar count. In a weird way, that gives them an advantage over their larger competitors.

[Nicolette]

Jenn:

I, too, am constantly amazed at the advertising waste by large companies. Worse for me though, consulting with small to midsize businesses, are the number of owners handing over their pay-per-click budgets to "agencies" with no tracking in place. All they look at are clicks! Not cost per lead, cost per sale or any other metric for return on investment.

Since the agency contact is usally a trusted relationship, when I sound the alarm, the client thinks I'm trying to gain their business. And the agencies see me as a threat, so forget collaborating on a long-term Internet Marketing strategy. I know nothing about the ins-and-outs of PPC, but I know enough about business strategy to know what I don't know!

My solution so far has been to walk away, which is really too bad because I know a alot about sales, marketing, advertising and persuasion copywriting.

Sincerely,

Nicolette Beard
Houston, TX

P.S. I thought it would a little self-serving if I added my URL, but have fun reading my blog!

P.P.S. I'll be promoting your book to my newsletter subscribers soon! Best in its class IMHO.

[St0n3y]

When I read the MarketWatch article I got the same impression, that these guys were just doing PPC because it was easy and they were not necessarily doing it right. We often come across companies that ask about PPC management services but many don't want to pay the fees to have someone else do it. There is nothing wrong with that, just like there is nothing wrong with investing in stocks, which has many similarity to PPC: Both are an investment, both can easily be managed by yourself, both have to be managed properly to ensure a return and both, if mismanaged, can lead to significant losses. Its OK to do PPC yourself if you know what you're doing, but if not then its going to come back to bite you.

[snapon1973]

yah my program they had a guy from ppc managment company come on and talk about their success all that they charge 500 up front plus your campaign cost and like 50 bucks month I looked in to them they say carpeting in your leads is their terminology. If you guys are interested checking them out see what you think and give your opinion. leadstream.net or search for intouch media group

[SimonHeseltine]

Originally Posted by snapon1973

yah my program they had a guy from ppc managment company come on and talk about their success all that they charge 500 up front plus your campaign cost and like 50 bucks month I looked in to them they say carpeting in your leads is their terminology. If you guys are interested checking them out see what you think and give your opinion. leadstream.net or search for intouch media group

Leadstream.net is an Innovectra product, not intouch media group. Leadstream.net pricing is also different to what you have listed up there (I'm not going to do a plug here, if anyone is interested they can find information on the website).