New Article - Going Broke On Google Adwords?

[thejenn]

Authored by: Kim Roach

Full Text: http://www.searchengineguide.com/art.../1108_rc1.html

A Snippet:

The high level of click fraud has undermined advertisers' confidence and some have even pulled their entire ad campaigns. For small to medium-sized businesses click fraud effectively erodes ROI, impacting the bottom line and future marketing initiatives.

[LBBMike]

Thanks for posting this. This confirms my predictions about how click fraud would hurt Google if it wasn't properly handled.

"20 to 35 percent of those advertising dollars are wasted on fraudulent clicks" - WOW

[CalM]

Thanks for that, good post, very interesting

Really annoying for everyone trying to use Google AdSense and AdWords ligitamately. The companies useing AdWords aren't getting the expected results, and as a publisher trying to use AdSense properly to make some revenue, I'm certain it is reducing the amount we're getting per click.

[harrymcwealth]

Darn Google, they make it sounds like the Magic Bullet. I've had no sales with them as of yet...