New Article - Overrated Metrics

[thejenn]

Authored by: Manoj Jasra

Full Text: http://www.searchengineguide.com/jas...ted_metri.html

A Snippet:

There has always been a certain buzz in the online marketing industry regarding metrics; namely, which metrics to measure and how to accurately track them? I find, more and more that many business owners are sometimes paying attention to metrics that make their business look appealing from an image perspective, rather than to metrics which actually show value to the bottom line.

[MattB]

Finally - someone takes the time to say what needs to be said.

The use of PageRank as a metric must be stopped!

[David Wallace]

LOL - I had a client yesterday ask me if they had PageRank and if not, how could they get it. I explained to them what PageRank is as well as asked them why they were inquiring.

They told me that a saleperson called them and told them they didn't have any PageRank but they could get it for them. The idiot obviously is trying to play off the naiveness of some because this client has a PageRank of 6. If the salesperson is going to play that game, he should check to see what people's PR is first!