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Old 15th March 2006, 01:44 PM   #1
thejenn
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Search Engine Guide Blogger

Default How to Setup a PPC Campaign for an "Established" Website

Authored by: Todd Mintz

Full Text: http://www.searchengineguide.com/mintz/007032.html

A Snippet:

As I discovered recently, creating a PPC campaign for a mature website can differ greatly from a typical PPC campaign setup.

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Old 16th March 2006, 07:09 AM   #2
KPainley
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Thumbs up Great article!

Organic search terms are a terrific source for keywords; a fact that some companies with established PPC campaigns tend to forget. I have mined this rich source for several of my clients and gotten great results. The analysis can be a tedious process...I feel for you, Todd!..but it is definitely worth the effort.

Having your name show up near the top of the list on organic and sponsored search lends instant credibility to your company, and can lead to higher conversion rates than you would see through organic or PPC alone.

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