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Old 13th March 2012, 04:13 PM   #1
AngelBiz
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Default How Can You Find The “Right” Customers For Your Business?

One of the biggest mistakes you can make as small business owners is try to serve all customers who walk in to your business equally. Not all customers are created equal. It is your responsibility to find the customers that are “right” for your business. Many business owners, however, struggle to find these “right” customers. They either go about finding them in an ad-hoc fashion or not worry about it at all. This could be a mistake.

You can use 2-step process to find the right customers. It involves first understanding what value your business has to offer and then identifying the customers that appreciate them and are willing to pay reasonable money for it. In the marketing literature, this is known as finding the customer segments that match your business. Broadly speaking, there are three ways to segment your customers.

Read more - http://www.smallbizviewpoints.com/20...your-business/

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Old 14th March 2012, 11:51 AM   #2
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I would say many small businesses also don't know who they are and what they sell because rather than market the products they have the tendencies are to diversify products rather than market the ones they have.

I work with many specialty businesses and in this specialty I help them define who they are and how to define themselves in the competitive landscape.

This is the first thing I do is a competitive analysis and I ask the question... where do you fit in this. I can can tell right away who is ready to take their business to the next level and what methods to use to get them there.

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Old 17th March 2012, 10:17 AM   #3
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Quote:
Originally Posted by FireUps View Post
I would say many small businesses also don't know who they are and what they sell because rather than market the products they have the tendencies are to diversify products rather than market the ones they have.

I work with many specialty businesses and in this specialty I help them define who they are and how to define themselves in the competitive landscape.

This is the first thing I do is a competitive analysis and I ask the question... where do you fit in this. I can can tell right away who is ready to take their business to the next level and what methods to use to get them there.
Couldn't agree more...

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Old 19th March 2012, 08:24 AM   #4
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i agree but, your question is a little weird for me, starting a business you should know youe potential target maклуе very well to provide the right products to the right people in the right way!

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Old 19th March 2012, 09:32 PM   #5
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i agree but, your question is a little weird for me, starting a business you should know youe potential target maклуе very well to provide the right products to the right people in the right way!
SanWay - You are right. Small business owners should know their target market before going in the business. However, you can still find many who jump into it without giving this much thought.

In other cases they may know this, but somewhere along the way fail to execute on the strategy in tying to get as many customers and hence sales as they can.

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