Just Getting Started...some Questions
Hey guys, I have been reading this forum for the last 30 minutes or so and have found a lot of good information. I am looking for some advice starting a DM campaign. Let me give you some details so you have a better idea what I am trying to do.
First, my company provides custom software services. Mainly database development for web and mobile applications. We get a decent amount of leads from Google organic results, but I would like to try and reach decision makers at the Fortune 1000.
The people in question could be managers, c-level folks (CIO, CTO, etc.). I am planning on the following:
1. Buy a list of c-level folks targeting this market. No idea where to get this list from.
2. My first thought was to do a intro piece (4x6 printed two fold, in an envelope) hand writing their name and address. I'd include my business card as well. The 4 color printed piece I include would address their pain on the front, with a little bit inside about how we can help.
3. I'd mail 500 out each month, and plan on contacting each lead every 2 months.
4. Since it is hard to get this group's attention, I was not planning on doing any postcards or bulk mail. I want it to look like it is a personal mail to them, so they open it. That is also why I am hand printing each (okay my wife is doing that part!).
So what do you guys think? I know my postage will be higher, but the project sizes are big, and my payback on even 1 project would pay for the entire campaign for a year. At this point I have no idea where to get a good list.
Thanks guys and gals.