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Old 28th October 2011, 10:39 AM   #31
David Jackson
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Quote:
Originally Posted by Neil D View Post
Hi David,

I enjoyed your article. I am surprised on the short versus long copy point. I would have thought the internet was more suited to short copy however I will take your word for it.
Hi Neil,

Thank you for taking the time to read my article.

You're not alone. A lot of misinformed individuals make that assumption about short copy being more suitable to the Internet. But that's all it is an assumption. It's not based in fact. Any marketing expert worth his or her salt will tell you the exact same thing - especially copywriting experts. In fact, in copywriting circles, this debate was decided in favor of long copy years ago.

David Jackson

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Old 8th December 2011, 11:03 AM   #32
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The basics. Well written. However, as a Madison Ave agency copywriter for many years, leaves out what I consider the most critical factor -- the creative idea behind it all. It's the explosive creative idea that breaks through, grabs not just the reader's attention, but his mind, and gets action. yes, the points you make, particularly about selling benefits and talking from the customer's perspective are vital - but they're lame without the creative idea. For some reason rarely do I see creativity discussed in forums, ebooks and online courses. Take a look at the Clio or One Awards or Addy's to see how a creative concept grabs mind-space.

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Old 28th February 2012, 12:00 AM   #33
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Cool Thanks!

Archived and ready to be applied when the time comes. Thank-you!

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Old 13th March 2012, 07:45 AM   #34
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Thank you these are excellent tips. I'll try to implement most of them in my next piece.

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Old 23rd March 2012, 08:29 AM   #35
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Bookmarked - Thanks for sharing, pretty neat advice.

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Old 4th April 2013, 07:32 PM   #36
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Useful post. Thanks for posting it

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Old 20th June 2013, 03:44 PM   #37
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Default The best book ever!

Get "Cashvertising!" by Drew eric Whitman and "Words Shat Sell" by RIchard Bayan. Both incredible, must reads for advertising or copywriting.

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Old 22nd June 2013, 09:31 PM   #38
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Thanks for your thread it really helps a lot on creating quality content for my website.

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Old 9th January 2014, 04:19 AM   #39
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Good read...thanks.

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Old 13th May 2014, 01:43 AM   #40
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Hi David,

Clicked on your link in your post here and it's a dead-end. Did you take it down?

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